It can often be challenging for a business grounded in its practice for many years to adjust to the ever increasing move towards digitalization in business. Jeff Bullas, in his blog “10 Things You Should Not Ignore In Your Digital Marketing Strategy,” says that more and more companies suffer from a kind of “digital disconnect”—a willingness to spend money on outdated methods of client attraction like office renovation but a reluctance to invest in a website that attracts thousands of potentials every day.
Below we’ve highlighted a few areas to concentrate on when creating your company’s digital marketing strategy.
- Make sure your website is Search Engine Optimized. Search Engine Optimization (SEO) customizes your website to include key search terms and phrases people commonly enter into Google and other search engines. Reworking your web pages to capitalize on these terms/phrases increases the number of click-throughs your website gets, which can really help your brand. Ninety percent of buying decisions start with an online search. How does your company stack up against the competition?
- Start blogging. Blogging, an interactive component of a website where you can post different kinds of content, including videos and graphics, lets you begin to interact with your market and engage your brand as a leading expert in the industry.
- Implement email marketing campaigns. Email marketing provides a great channel to keep your customers informed and up to date about your company and your industry. Ensuring that your emails and company website are compatible with mobile platforms will also help you take advantage of this fast-growing method of internet access. See our recent Einsight blog discussing designing emails and websites for mobile, “Tips for Getting your Feet Wet with Mobile Marketing in 2014.”
Concentrating on these areas can help you take advantage of the increasing importance of internet web communication and the ease with which it can be used to your benefit.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
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