Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement.
This concept of utilizing video for marketing efforts is discussed in Jon Spenceley’s recent article, “More Eyes on Your Video—How and Where to Share.” Spenceley highlights a few important video metrics which we’ve provided below. This will be the first in a series of four blogs aimed at helping healthcare, insurance, and technology professionals learn about the many benefits to embracing video marketing.
Pay attention to these video marketing metrics:
- Americans watched over 50 billion online videos last year.
- Landing pages incorporating video convert over 80% better than those without.
- Videos keep viewers on your site for longer. A “play” button for a video is one of the most effective calls-to-action for online/digital marketing.
- According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video.
- It is estimated that videos increase retention on product information by 28%.
Boost Time on Site and Search Rankings with Your Blog
Posting quality content on a blog is a sure way to gain credibility among your audience. Adding a video to the mix will allow you to attract more eyes and ears to your brand’s messaging.
Your site will also potentially have an increase in SEO since you can have the videos on your site map after you put them on your blog, so key search engines like Google will pick them up and create better search results for your brand.
Does your company already use video marketing consistently? If so, what made you get on board with video marketing initially? SHARE your feedback with us!
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)