Just as George Carlin laid out his famous “Seven Words You Can’t Say on Television,” Paul Szablowski, VP for public relations at Dignity Health, and Rob Rosenberg, President for Springboard Brand & Creative Strategy, created a list of seven words to avoid in healthcare marketing.

These seven words (comprehensive, integrated, continuum, advanced, care, close, and multi-disciplinary) are used commonly by marketers but are “not distinguishing characteristics,” according to Szablowski, because there are many other words more ideally suited for being creative and descriptive. These words represent what people are expecting of you already, and the key with marketing is using words that people understand and relate to. Being more descriptive allows you to create a better experience for people than telling them what they already expected to hear.

To learn more about pitfalls of healthcare marketing, visit the HealthLeaders website and read the May 29th article.

What do you think are a few ‘deadly’ words for healthcare marketing? We’d love to hear what you think some of the worst offenders are in the comments section of this blog!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR or marketing campaign, contact Scott Public Relations.

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