The September issue of Frontline, the Journal for the International Public Relations Association, features an article by Bill Cowen, President of PR Boutiques International, “Ahead of The Curve” (Scott Public Relations became a member of PRBI two years ago). Cowen makes the point that boutique firms bring strategic benefits in ongoing times of change and challenge.

Here’s a synopsis:

In hard times, many organizations over look the point of Patrick Jackson’s Double Bottom Line theory: The traditional bottom line is revenue. But the second bottom line is perception. When perception is not managed and continually enhanced, revenue suffers.

Boutique PR firms are gaining favor with companies that, in the words of one executive, want to “maximize our resources, add to our senior team on the ground and cut right to the chase.” Clients are looking to boutique firms because “they offer great people with superb skills, flexibility, entrepreneurial mindsets, and the genuine desire to partner directly with clients to ensure success.”

In thinking over Scott Public Relations’ 23 year history, this is so true. Even large corporations have come to us for these very reasons: senior practitioners on their account every day, focus on results, freedom from bureaucracy and the high overhead costs of large firms, and the ability to turn on a dime to respond to the changing needs of our clients and of the marketplace. As our esteemed colleague Mr. Cowen puts it, boutiques have always done business this way – professional, personal and proactive.

And with PRBI, the boutique formula for success is extended globally.

Read Bill’s article and find out more about PRBI.

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