Total Therapeutic Management Introduces First Live Web-Based Academic Detailing Program

iClin-Engager™ offers a highly targeted, patient-centric approach to provider education while also accommodating busy clinicians’ schedules

When we visit our family doctor, most of us aren’t thinking about the fact that the medical advice and treatment we receive is probably 10 years or more behind current medical research. That’s the gap between the time research is published, and before it becomes widely adopted in medical practice.

Total Therapeutic Management (TTM) is an organization dedicated to changing that statistic. TTM is a healthcare quality improvement company that has been providing one-on-one clinical education and outreach through academic detailing to clinicians since 1995, helping providers to actually use the outcomes-based research that is available to improve patient care today. In 2012, Total Therapeutic Management (TTM) introduced iClin-Engager™, the nation’s first virtual, interactive, peer-to-peer academic detailing program.

TTM physicians, nurses and pharmacists are using iClin-Engager™ to disseminate clinical and quality information to healthcare providers in an interactive virtual environment via a live, web-based application. Sessions are scheduled when and where it is most convenient for the provider, ensuring higher levels of participation in educational initiatives.

“What really sets this virtual academic detailing program apart from typical provider education programs is that we can provide meaningful peer-reviewed best practice information and guidance down to the individual patient level,” said Ed Perez, Pharm.D., CEO of TTM. “Providers who have gone through the program are highly enthusiastic about the presentations and have noted that they will begin integrating the provider tools and patient tools into their practice to improve patient outcomes.”

Clinical and quality information can be customized based on specific conditions among a clinician’s patient population, such as diabetes or heart disease. Reports can be presented that show providers how they can use this clinical and quality information immediately for their own patients. For example, the program can show providers which patients need certain tests or other follow-up care.

This feature ensures providers have access to the most recent, and relevant data, and helps health plans seeking to improve quality and outcomes among individual patients as well as within targeted populations. The program also helps organizations to improve quality indicators such as Healthcare Effectiveness Data and Information Set (HEDIS®), and Medicare Star ratings.

iClin-Engager™ is being offered to health plans and other organizations seeking to share the kind of patient-specific data, as well as evidence-based, peer-reviewed research, that will better inform and engage providers in optimal patient management. Already several organizations, including a major national health plan completing a program mid-summer, have launched pilot programs using iClin-EngagerTM.

“Virtual academic detailing through iClin-EngagerTM provides a solution that meets the needs of clinicians in virtually every setting especially those in rural markets where over 25% of Americans receive their healthcare” notes Barry Patel, Pharm.D, president of TTM. “By embracing technology, we create solutions for health systems that need better ways to engage and educate busy providers in these rural settings.”

The benefits of virtual academic detailing education include:

Lower costs compared with traditional live face-to-face academic detailing programs.
Greater participation and engagement when done at a time and place that accommodates busy clinicians, such as before or after office hours.
No geographic or time limitations – programs scheduled when/where convenient for providers.
Consistent delivery of content based on scripted messages.
Customized data presentations specific to each clinician’s patients.

Scott Public Relations worked with TTM to introduce this breakthrough software application as well as other programs in academic detailing for healthcare providers with media relations including articles in Formulary Magazine, American Health and Drug Benefits, Fierce Health, Managed Care Outlook, Health Plan Week, and other key trade publications.

For additional information on iClin-Engager™, and to view a video demonstration, visit www.rxttm.com.

About TTM
Based in Kennesaw, GA, Total Therapeutic Management (TTM) is a physician-focused quality improvement company that provides health information management, research and education support services to some of the nation’s largest healthcare, pharmaceutical and research companies. TTM’s services have helped ensure patients ultimately achieve treatment goals based on national guidelines for chronic conditions such as diabetes, hypertension and heart disease. Since 1995, healthcare organizations have relied on TTM to deliver clinical information that ultimately leads to better health outcomes.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with public relations, marketing or crisis communications, contact Scott Public Relations.

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