Earlier this year, the American College of Healthcare Executives announced the top issues confronting hospital executives in 2012. Topping the list are financial challenges, patient safety and quality as well as the implementation of healthcare reform and governmental mandates.

Below is the full list of top hospital concerns, ranking from highest to lowest:

Financial challenges
Patient safety and quality
Healthcare reform implementation
Governmental mandates
Care for the uninsured
Patient satisfaction
Physician-hospital relations
Technology
Population health management
Personnel shortages
Creating an accountable care organization

As healthcare PR and marketing professionals, it is critical to understand the significance of a hospital’s C-suite as key decision-makers for programs and initiatives that are ultimately implemented. Staying abreast of these top concerns and challenges is the first step in capturing their attention during PR outreach and marketing initiatives, increasing the chances that your clients’ product or programs stay top-of-mind in this population when it comes time for key decisions to be made.

Another step in reaching this audience is to identify the top publications this select group reads on a regular basis for quality information. SPR has identified these publications and has implemented successful PR and marketing strategies to reach this audience for our clients in this space. We would love to talk to you more about how we did this. Visit our website: www.scottpublicrelations.com and visit our contact us page to set up a time to discuss further.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR or marketing campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!