Below are ten recommendations for healthcare executives to consider if they are going to establish themselves as an influencer which include: Write a regular blog for a top tier media outlet, effectively pushing out your healthcare organization’s core messaging. You can write on popular topics in healthcare in order to expand your thought leadership position [...]
On July 21st, Donald Trump officially became the Republican nominee for President of the United States. An unconventional Republican, his positions on key policy issues are now largely representative of his party’s agenda, although little buy-in was sought or gained from his leadership. The non-traditional nature of Trump’s campaign style has left little room for [...]
With the Democratic National Convention behind us, Hillary Clinton has become the party’s official nominee to be President of the United States. In a previous post on the presidential candidates, we took a look at her campaign’s public policy positions on healthcare, which was one of the more pronounced points of contention between her and [...]
One of the biggest buzzwords online right now is the term “influencer marketing,” but when we speak with healthcare executives, many are unsure of what’s involved in starting and executing an influencer marketing campaign. First things first. What is influencer marketing? Influencer marketing focuses on engaging with key industry thought leaders in order to have [...]
Scott Public Relations is pleased to continue its two-part series to provide summaries of the presidential candidates’ healthcare public policy positions. In so doing, we hope to provide compelling information for further thought and discussion. Recognizing that 1) everyone needs quality healthcare 2) our nation is in a healthcare crisis and 3) a new president [...]
Scott Public Relations is providing summaries of the democratic and republican presidential candidates’ positions on healthcare reform to raise awareness of the prevailing public policy positions. As part of this initiative, we are pleased to share a two-part series that summarizes the two major presidential candidates’ positions on healthcare. Ultimately, we all want quality access [...]
After reading the Fast Company tribute to what nine business leaders and game changers have learned from their fathers, it inspired me to think about what I learned from my own father, Richmond Lewis Scott, OD. It’s especially timely not just because it was just Father’s Day, but because my father has just been posthumously accepted [...]
The Council of Accountable Physician Practices (CAPP), a coalition of leading integrated multi-specialty medical groups and health systems across the U.S., will hold its second annual healthcare event, “Better Together Health 2016: Patient Expectations and The Accountability Gap,” at 12:30pm EDT on June 15th in Washington, D.C. at the Center for Total Health. CAPP and [...]
For a snapshot of what’s cutting edge in public relations and digital communications, I wish everyone could have attended the annual meeting of PR Boutiques International (PRBI) in San Francisco, in mid-May, like I did. This organization of international boutique PR firms is the most dynamic professional organization I’ve had the privilege to be part [...]
As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers and cultivate customers. The healthcare industry is no exception to disruption and change. In fact, healthcare has been one of the industries undergoing the most [...]
