Social media expert, Janet Driscoll Miller, recently spoke at MarketingProfs Digital Marketing Forum on a topic entitled “Getting Ranked: Your social Presence and its Impact on SEO.” A few highlights: Search for key words on Google Insights by entering your specific search terms and if you see a spike in traffic with certain words or [...]
Are you on Linkedin? If not, it’s time to start using this powerful site to market your business and if you are, you’ll want to ensure you are taking advantage of all the exciting features that can help you step your game up and increase your visibility. Executives in business-to-business firms can master power techniques [...]
Many companies in healthcare think that social media is complicated, time-consuming and a potential liability nightmare, believes Susan Giurleo, PhD. A belief with which she heartily disagrees. She says that if the options are considered carefully and logically, a social media plan is not only “not hard,” but can be quite simple. Here’s an overview [...]
Recently David Sparks, journalist, producer, and owner of Spark Media Solutions, put together “How to Trend on Twitter,” a guide on how to create a trending topic on Twitter. While this guide is applicable for all types of businesses and industries, there are several take-aways that healthcare, as well as insurance, technology and professional services [...]
How is your brand identity holding up in the social media world? Social media guru and The Business Insider contributor Rick Gardinier thinks the proliferation of various social media and promotional platforms—from Facebook to Twitter to YouTube, and more—are making it very hard for brands to stand out from each other. Recently, he published some [...]
Recently RealWire, an online service that helps companies distribute press releases, released a study that found social media news releases obtained close to four times the coverage as traditional releases. Social media news releases (SMNR) have elements such as embedded videos and links, items that are of particular interest to online journalists and bloggers. They [...]
Last fall, StevensGouldPincus released the results of its first survey on social media use by PR and Public Affairs firms. The headline of an article of the survey’s findings in the Bulldog Reporter’s Daily Dog said it all: “Social Media Will Overtake Traditional Media as PR Tool of Choice Within Next Two Years, New Survey [...]
Many healthcare organizations are still sitting on the social media sidelines. Why? One reason might be regulatory guidelines—for example, HIPAA compliance. Another may be concerns about the time, effort and expense required to create original content. This can be a challenge. But, it’s not insurmountable. Chris Iafolla says instead of creating content, companies can focus [...]
Recently comScore released its annual report on key trends in digital media, how it is changing, and how companies in all industries—ranging from healthcare to insurance to consumer and to technology—can capitalize upon key trends in 2011. Digital media looked at included e-commerce, social networking, online video, search, online advertising, and mobile. Below are key [...]
Facebook has once again tinkered with its pages. This time, the look of its Business Pages have been changed to make them more in line with the recent changes made to personal profiles. Plus, and this is really exciting, there’s now added functionality features that provide new benefits for B2B companies. Read a very helpful [...]
