If you’re in healthcare, you might be one of the many organizations in the industry struggling to understand the value social media can bring to your marketing efforts. You’ve read the statistics—Facebook has more than 600 million users, Twitter and blogs clock in at about 200 million each—and wonder if you are missing out. Here [...]
Arik Hanson, the principal of ACH Communications, a digital communications consultancy, recently put out a list of aggregated social media stats that “really raised an eyebrow for me over the last few months.” Below are a few key highlights of his findings: Facebook • According to Mashable, 75 percent of Facebook brand ‘Likes’ come from [...]
You’ve said VERY to the question, “How important is Facebook to my healthcare PR strategy?” and are either jumping aboard the social media train, or, you’re already on it and looking at making it work even better for you than it already does. To help you in your journey, here are five quick—but important—tips you [...]
Despite advances in technology that made business and personal correspondences quick and simple, an article in The Telegraph, a London daily, predicted a couple of years ago that letter writing is making a comeback. It was not too long ago that sending a letter – typed or handwritten – rather than an e-mail, text message [...]
Scott Public Relation’s client One Call Medical continues to be a communications innovator as well as a services innovator. One Call Medical, the nation’s leading provider of specialty services to the insurance industry, was profiled in a previous blog for their very successful online bulletin program for customer retention and sales. Recently Stacey Whidden, president [...]
Social media offers numerous benefits for companies and their employees, including effective team building, communication, and collaboration. Dana Larson, who blogs regularly about business, collaboration and productivity solutions, offers her take on the benefits social media offers that we should all be aware of. Here are a few highlights: Increased channels of communication – You [...]
Thinking about creating a video to market your business but not sure where to begin? Robert Grossman of Focus Creative provides some basic tips for businesses on video creation. Video seems to be gaining the most traction in the world of Internet marketing. More and more businesses are using videos to promote their products and [...]
Do you know the difference between online earned media and online paid media? Social media expert, Kipp Bodnar, publisher of SocialMediaB2B.com, does. With earned social media, you have no control, but for online paid media, because you are paying, you have total control. Here’s an example of earned social media: you tweet a link to [...]
These days, it seems as though everyone has either created a Facebook page or is planning one. And, why not? The siren lure can be irresistible. Reach your consumers. Turn them into fans. Convince them to turn their friends into fans. Sell them products. Give them information. The ways Facebook can be used is limited [...]
Social Media and Technology Are the Focus of the Annual Meeting for Leaders of Fast-Growing Worldwide Agency Network Public relations agency executives, from across the globe will convene in Washington, D.C. April 15-17, 2011 for the annual meeting of PR Boutiques International™ (PRBI), one of the fastest growing international networks in the industry. Scott Public [...]
