How can I stay active over the holidays?

The holidays are a tough time to be healthy. Piles of food, miles in the car, and obligations to see family and friends stand in our way. So how can you stay active in between wrapping your presents, sending out the holiday cards and going to Aunt Sally’s for the annual dinner? Anna Dark, the [...]

How can I stay active over the holidays?2019-02-14T09:57:23-08:00

Can Healthcare PR Improve Customers’ Opinions of Health Plans?

New Survey Finds Retail Customer Service is Tops, Healthcare Not so Much A Bulldog Reporter article reports that the Temkin Group, a research and consulting firm, recently published a new report entitled "The 2011 Temkin Experience Ratings", about consumers’ customer experience in three areas: 1. How well did the experience meet their needs? 2. How [...]

Can Healthcare PR Improve Customers’ Opinions of Health Plans?2018-10-12T16:16:38-07:00

Harnessing the Power of Opinions through New Media

Social media has changed the way we communicate. This interactive platform, which allows for instant communication, connects millions of people around the world. In his book, “Socialnomics: How Social Media Transforms the Way We Live and Do Business,” Erik Qualman says that social media has changed the way consumers and target audiences interact in their [...]

Harnessing the Power of Opinions through New Media2018-12-16T20:24:02-08:00

PR Can’t Create Thought Leadership …But it Does Help Magnify It!

This week, we are sharing Lucy Siegel of Bridge Global Strategies’ blog about PR magnifying thought leadership... There are trends and buzzwords in every industry, and “thought leadership” is currently on everyone’s lips in the world of public relations. Actually, this has spread way beyond the PR industry and is often heard now in the [...]

PR Can’t Create Thought Leadership …But it Does Help Magnify It!2021-08-06T14:45:53-07:00

Building Business with People

New media has changed the way and the speed that marketers relate to their target audience, but this platform may not be the absolute answer to every marketing need. Robbin Phillips, Greg Cordell, Geno Church and Spike Jones, authors of “Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements,” believe that marketers should engage [...]

Building Business with People2018-10-12T16:03:35-07:00

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success, Take 2

**Rescheduled From November 15 to December 6** Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an important tool for companies that wish to stand out in a crowded marketplace. [...]

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success, Take 22018-12-16T20:20:16-08:00

Pegging News to Healthcare “Holidays”

We’re all familiar with the media’s focus upon the New Year, which almost universally relates to diet, weight loss, fitness programs, and with breast cancer awareness month in October. But did you know that unfamiliar health observance days, such as National Women’s Check-up Day, for example, which falls on May 9th this year, can also [...]

Pegging News to Healthcare “Holidays”2019-05-28T17:08:54-07:00

Media Interview Tips for Healthcare Executives

Healthcare company executives are frequently called upon to speak with media about issues pertaining to their organization or the state of the industry in general. These interview requests can arise as a result of a crisis situation, part of a planned PR campaign or because they have availed themselves as media resources. Regardless of the [...]

Media Interview Tips for Healthcare Executives2019-05-08T17:11:48-07:00

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success

Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an important tool for companies that wish to stand out in a crowded marketplace. Scott Public Relation and Focus Creative developed [...]

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success2018-12-16T20:16:07-08:00

Applicable B2B Social Marketing Lessons for the Healthcare Industry from a Tech Company

A blog post by Jesse Stanchak highlighted a conversation he had with Kirsten Watson, director of corporate marketing for Kinaxis, a technology company that specializes in supply-chain management and operations planning solutions. I believe some of the things that Kinaxis does are applicable to the healthcare industry. For example, Kinaxis uses social media in its [...]

Applicable B2B Social Marketing Lessons for the Healthcare Industry from a Tech Company2018-09-26T22:40:52-07:00
Go to Top