Healthcare and technology PR mavens know that Twitter is a marketing tool with the power to engage your organization’s target audience. Twitter’s simplicity and format for effective and limited engagement makes this social media platform unique. One important feature of this site is that it allows for the republishing or the retweeting of posts. When your posts are retweeted it helps to gauge your organization’s value to its followers and its ability to be thought leaders. In short, it brings attention to your brand and builds trust and who doesn’t want to feel important?

Did you know that as of June 2011, Twitter users sent 200 million tweets per day — one billion tweets are sent every five days? With so much traffic in the Twitter world it is essential to write every post with the intention of being retweeted. How can you get your organization’s message retweeted to a larger audience?

Here are three suggestions to help your organizations get retweeted:

Post value information. If your followers find that your organization’s post is important, then they will take action and spread the word by retweeting. Some ideas for posting valuable information can be posting condensed data from a large amount of information for your followers, posting little known facts and even posting new data.
Share links. According to the report “The Science of Retweets,” by social media scientist, Dan Zarrella, the presence of a link in a tweet may increase the chance that it will be retweeted by as much as three times.
Use the most “retweetable” words. In Zarrella’s analysis of Twitter, he found that the three most retweeted words were “you,” “twitter,” and “please.” Getting a retweet maybe as easy as asking for one politely, use “please” in your call to action.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a social media program that includes Twitter, contact Scott Public Relations

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