new media

/Tag:new media

Healthcare PR and Marketing Best Practices: How to Market Your Health Practice Online

An online/digital marketing plan is essential in today’s business landscape, especially in the world of healthcare where audiences are not only seeking out information on their own terms, but they are expecting to be provided with relevant, timely and personalized information that suits their needs. If you have a health practice, you also want to [...]

Content Marketing Insights for Healthcare, Insurance, and Technology Companies

Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, in which he reviews the importance of converting to content marketing to reach target audiences, since push-based messages are no [...]

2014 Pew Research Report Signifies Changes for News and PR

CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]

Healthcare PR and Marketing Tips: Showcasing Physicians on Your Website

If you’re looking to highlight your institution and gain more referrals, you’ll need to showcase the doctors that work at your hospital. We recently read a Ragan’s Health Care Communication News article, “8 Awesome Ways to Feature Docs on Your Website,” discussing how to position and showcase physicians. Here are five helpful suggestions: Pictures: By [...]

Healthcare PR and Marketing Tips: Optimizing Your Mobile Email Campaign

With our society’s attention spans continuing to decrease, it is becoming harder and harder to capture an audience’s attention. Not only are attention spans getting shorter every year, we’re bombarded with so much information on a daily basis that we often find ourselves multi-tasking, which also cuts our attention spans down significantly. With so much [...]

Healthcare PR and Marketing: Tips for Physicians using YouTube

Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with limited time and resources, how can physicians educate their patients on various illnesses? Many professionals are turning to YouTube. Here’s [...]

4 Ways to Create and Repurpose Videos on Your Blog

Our final posting in this four-part series on video marketing outlines tips on creating and repurposing videos for use on a blog. Creating compelling content is no easy task for marketers today, and with quality videos that you’ve invested time and resources on, your company should be able to use and reuse/repurpose them strategically. Drawing [...]

Video Marketing: Tips for Leveraging Videos on Social Media

The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels.  Numerous social networking sites allow you to display videos and encourage sharing among users within a newsfeed. As Jon Spenceley points out in his article, “More Eyes on Your Video—How and Where to Share,” it’s [...]

Video Content Marketing: Embed Video in Your Email

As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, it may or may not be beneficial to embed videos within your emails so we’d recommend testing it out before sending anything out. Having a [...]

Stats Show the Power of Video

Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept of utilizing video for marketing efforts is discussed in Jon Spenceley’s recent article, “More Eyes on Your Video—How and Where to Share.” Spenceley highlights a [...]