Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Posts tagged ‘new media’

Healthcare PR and Marketing Best Practices: How to Market Your Health Practice Online

An online/digital marketing plan is essential in today’s business landscape, especially in the world of healthcare where audiences are not only seeking out information on their own terms, but they […]

Content Marketing Insights for Healthcare, Insurance, and Technology Companies

Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On […]

2014 Pew Research Report Signifies Changes for News and PR

CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t […]

Healthcare PR and Marketing Tips: Showcasing Physicians on Your Website

If you’re looking to highlight your institution and gain more referrals, you’ll need to showcase the doctors that work at your hospital. We recently read a Ragan’s Health Care Communication […]

Healthcare PR and Marketing Tips: Optimizing Your Mobile Email Campaign

With our society’s attention spans continuing to decrease, it is becoming harder and harder to capture an audience’s attention. Not only are attention spans getting shorter every year, we’re bombarded […]

Healthcare PR and Marketing: Tips for Physicians using YouTube

Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and […]

4 Ways to Create and Repurpose Videos on Your Blog

Our final posting in this four-part series on video marketing outlines tips on creating and repurposing videos for use on a blog. Creating compelling content is no easy task for […]

Video Marketing: Tips for Leveraging Videos on Social Media

The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels.  Numerous social networking sites allow you to display videos and […]

Video Content Marketing: Embed Video in Your Email

As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, […]

Stats Show the Power of Video

Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept […]

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