The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy journalists to consider your story pitch: They hate jargon. Being the excellent wordsmiths they are, journalists don’t like industry lingo/buzzwords. They are more responsive to [...]
Scott Public Relations has been a long-time proponent that content creation is an essential part of any effective PR and/or marketing campaign – in order to keep people interested and coming back to your company, you need to be providing them with valuable content. It doesn’t always have to be brand new content either, it [...]
C-suite executives at B2B healthcare, insurance, and technology companies are presented with new marketing options regularly, but they are often left wondering what the benefits are to investing in these new marketing tools. They also may be wondering, “Does marketing automation help lead to more sales?” or “What does it even mean?” A simple explanation: [...]
As part of PR Boutiques International (PRBI), we follow members’ blogs and enjoy sharing good content, such as a recent blog from Wendy Marx at Marx Communications. We agree with Marx’s stance on thought leadership that “When executed correctly, thought leadership is a valuable way of branding yourself and your company.” Here are 10 tips [...]
When businesses start an inbound marketing program, there can be a wide gap between vision and reality. The main components of the inbound marketing dream include creating daily blog content, creating new lead generation offers on a weekly basis, social media image design, and being on the forefront of new content formats, ideas, and trends. [...]
Many salespeople can find it challenging to get involved with executives who could potentially buy their product, often because the salesperson does not fully grasp the mentality an executive has towards their business and its process. We enjoyed the insights from Nicholas A.C. Read’s book, “Selling to the C-Suite,” which breaks down the data on [...]
Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from [...]
There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the perfect idea for content but find it difficult to make it sound impactful? A recent PR Daily article 5 Ways [...]
The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take [...]
If you’ve ever found it difficult to squeeze in time for a trip to the doctor’s office, then you will definitely be interested in the rise of telemedicine. According to Chris Mazzolini’s article “Telemedicine’s Next Big Leap” in Medical Economics, telemedicine is the future of technology integration into healthcare. Originally an idea to help rural [...]
