Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Physician Review Websites: Tips on Responding to Criticism

doctor keyboard

Online reviews have become a major factor in determining which restaurants we eat at and which leisure activities we participate in, but now this trend is even helping patients decide which physicians to visit. Websites such as Yelp and Google have given rise to a new generation of websites such as ZocDoc, HealthGrades, and UCompareHealthCare, which are specifically targeted toward helping patients select a physician.... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Five Healthcare Marketing Trends to Watch in 2015

trends

Avi Dan, a Forbes contributor, outlines his predictions for marketing developments in “11 Marketing Trends To Watch For In 2015,” and below we share the trends that could affect the healthcare marketing world. SPR’s healthcare marketing and PR professionals identified the following five trends to keep an eye on this year: Agility marketing will define success or failure of organizations. Rather than considering the long... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Pharma’s Journey from Desktop to Mobile

pharma word cloud

The role of pharma in social media has been hotly debated for several years, but an even more urgent issue concerns the lack of spending for mobile ads in the pharma sphere. Aryeh Lebeau describes the problem and several ways for brands to expand their presence and ability on mobile with his Medical Marketing & Media article, “Why the Time is Ripe for Pharma to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Reform’s Impact on The Workplace

employee benefits highlighted

Healthcare reform initiatives have led many companies to make changes they had not anticipated and left many companies feeling caught off guard. For example, thirty-six percent of companies that had implemented a high-deductible health care (HDHC) plan in 2013 had not initially planned to take that step. In adapting to these changes, those companies that find a balance of profits and principle can find the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Claims Management Tips: Avoiding Malfunction Junctions in Workers’ Compensation

traffic intersection

Just like with some traffic intersections, there can be points in workers’ compensation claims management dubbed ‘malfunction junctions,’ where a multitude of responsibilities come together. Whether performed by staff or outsourced, this point of intersection is at the desk of the adjuster. While this point in the process usually goes smoothly, a Property Casualty 360 article, “Avoiding ‘Malfunction Junction’ in Claims Management,” discusses what might... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing Insights: Four Key Storytelling Principles

Business Man Looking at Visuals

The importance of using visuals when producing promotional content cannot be overstated. Studies have shown that articles with images garner ninety-four percent more views than those without and that forty percent of viewers respond better to visual information than to text. Individuals are able to absorb much more information through visual content, as eighty-three percent of human learning is visual. Consequently, users are almost twice... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Innovations in Healthcare Technology and Patient Communications

healthcare technology

Innovations in healthcare technology are now changing the way healthcare practitioners operate. These new practices can often improve efficiency, but come along with their own set of unique challenges. The recent article, “Technology Opens New Avenues for Patient Communications” on the Medical Economics website discusses many of these innovations and examines the pros and cons they bring to the table. Many of these medical technology... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Public Relations Insights: 3 Tips to Improve Your Mobile Marketing Strategy in 2015

finger touching mobile screen

The article “B2Bs Must Shift to Support the Mobile Marketing Conundrum,” on Forbes highlights the fact that many B2B organizations are still lagging when it comes to implementing a dynamic mobile marketing strategy. If an organization’s website isn’t mobile optimized, chances are, it’s not easy to navigate and this will end up driving your audience away. The aforementioned Forbes article points out that 96 percent... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology