Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare Leadership Trends Taking Shape in 2015

medical icons

FierceHealthcarerecently identified four key trends poised to change the landscape of healthcare.  From the B.E. Smith white paper, Healthcare Trends - 2015, the top four leadership trends in healthcare include the following:  A delicate balance between savings and quality care. As providers continue to struggle with reimbursement cuts and higher patient volumes, they have to find the balance of cutting expenses while at the same... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing Insights: Social Media’s Impact on Google Rankings

socialmedia

With so much information on the Internet, it is easy for a business to get lost in the abyss of the web. In order to set your organization apart from the rest of the crowd, it is important to take steps to boost your social media presence and enhance SEO rankings. These factors can make all the difference in creating a successful online footprint for... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Physician Challenges in 2015: Part Two

doctors looking at xrays

As mentioned in our previous post discussing challenges for physicians, the evolution of the healthcare industry has forced many physicians to reconsider how their practice operates.  After reviewing Medical Economics’ article, “Top 15 Challenges Facing Physicians in 2015,” Scott Public Relations has summarized another five critical challenges facing physicians in 2015: Increasing operational costs. Rising overhead has hurt physicians financially and many practitioners struggle to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Physician Challenges in 2015: Part One

doctors working

Changes in the medical field such as the implementation of the Affordable Care Act and the upcoming ICD-10 transition deadline are creating new challenges for physicians in 2015. These new obstacles impact physicians in many ways, particularly financially. Medical Economics’ article, “Top 15 Challenges Facing Physicians in 2015,” outlines some of these major issues in order to help physicians prepare themselves for these challenges in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Importance of Social Media for the Workers’ Compensation Industry

socialmedia post its

In April, SPR watched an Out Front Ideas webinar presented by Kimberly George (Sedgwick) and Mark Walls (Safety National), which brought up the topic of how the workers’ compensation community can benefit from social media. The webinar’s purpose was to introduce social media to workers’ compensation professionals and below are some basic reasons why social media matters in the workers’ compensation industry today: Awareness Community... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Insights: 6 mHealth Tips for the C-Suite

healthcare word cloud

Experts predict that the healthcare C-suite will see a lot of changes throughout 2015, particularly with regards to mobility. Some of the most notable changes are highlighted in the mHealthNews article, “6 mHealth Tips for the C-suite in 2015.” These changes are expected to impact how providers and consumers interact, rendering it even more critical that businesses stay up to date on these shifts in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Updates: Analysis of Doctor Reviews Shows Customer Service Trumps Expertise

doctor comforting patient

For physicians and medical professionals, customer service now trumps medical expertise, according to analysis of one thousand recent doctor reviews from Vitals, an organization that helps connect consumers with healthcare practitioners. In a Vitals press release about the analysis conducted, it explains the importance of a good first impression for medical and healthcare practitioners. While training and medical knowledge are essential for practicing medicine,  the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Marketing Insights: Making Your Medical Practice Stand Out

happy doctors

One of the most important steps a physician can take to maintain and grow a successful practice is investing in marketing. Physicians who need help in the marketing department can turn to programs such as our JumpStart Marketing Program to help determine what marketing activities would yield the greatest ROI for their practice. Here are three primary reasons why medical practices should invest in marketing... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology