Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Maintaining the Quality of Service Competitive Advantage

CEU Institute-Logo

Many professional service organizations today realize that customer service is the single most recognizable attribute and critical catalyst to securing new clients while also retaining existing ones.

Customer service can be measured in many different ways. For example, in the insurance industry, knowledgeable claims examiners and case managers who have the educational foundation of industry trends and legislation requirements are the keys to controlling claims costs and utilization management. The same can be said for professionals in the healthcare industry, for example, nurses who utilize their knowledge to manage patient outcomes.

Recognizing the importance of continuing education, Scott Public Relations has developed a practice partnership with the CEU Institute. CEUI offers dynamic, engaging, nationally accredited continuing education programs for professionals in regulated industries such as:

  • Insurance
  • Healthcare
  • Legal
  • Accounting

It’s amazing the number of widespread topics and new trends that are necessary and critical for these professionals. Add to that the mandatory requirements for certification and licensing, and educational training is even more challenging.Learning button on keyboard

Today some employees are members of larger teams, some work remotely, and some are even contract employees.

Industry Challenges

The CEUI accesses a wealth of information and research that these professionals need to know to do their jobs.

Through this organization, firms can quickly:

  • Access a broad spectrum of course offerings.
  • Reduce investments on internally managed programs.
  • Maintain compliance with changing state legislation issues.
  • Choose from a variety of methods of delivering programs (classroom, webinar, self-study).

To learn more about the services, continuing education programs and various disciplines for which CEUI provides credits for, please contact Bill Colacurcio at 407-314-9414 or bcolacurcio@ceuinstitute.net.  Join the CEU Institute LinkedIn Group and visit the website as an alternative learning resource.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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The Top Five Methods for Lead Generation

Business Professionals Looking at Charts

Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine optimization (SEO), social media, website design, and content marketing.

Each of these sales tactics below have their own set of benefits and can be very effective at generating leads for B2B businesses involved in the healthcare, insurance and technology industries.

  • Email: Although many believe that communication through email is in decline, it is a tactic that remains important and is utilized by eighty-one percent of marketers. Because virtually all professionals have email accounts, this method ensures a vast audience and is a well trusted form of communication.
  • Doctor writing on wall about internet marketing

  • Search Engine Optimization (SEO): SEO does not only mean optimizing your website for Google, but for other search engines as well.  Optimizing a website for several different search engines will generate more leads than focusing on one search engine alone. Many businesses and consumers utilize these search engines and seventy-five percent of marketers use SEO to generate leads.
  • Social Media: Social media is a controversial source of lead generation but has been shown to be highly effective.  Although it is difficult to measure its success, social media marketing has become essential as most target audiences are already involved in multiple social media networks.  This method is good both for engaging an audience and garnering feedback.
  • Website Design: A good website can often times be a significant source of lead generation.  The appearance of a business’s website can increase the number of leads the business obtains.  Additionally, a well-constructed and easy to use website adds to a business’s credibility.
  • Content Marketing: There has recently been an increase in content marketing with fifty-four percent of businesses utilizing this strategy.  Content creation is a growing source of lead generation and has become more prevalent with the use of tablets and smartphones.

The five tactics listed above will facilitate in generating leads for B2B healthcare, insurance and technology businesses. Consider what methods your company is currently using and how you might utilize other additional tactics to improve your efforts.

Need a marketing and PR resource to help your company generate leads? We can help!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Marketing Trends and Predictions for Late 2014

bar graph from 2007 to 2014

Marketing trends are constantly changing and CMO.com examined the newest developments and trends taking place in late 2014.

Below are nine major trends in marketing as summarized by Cyber Alert:

  1. Attention on the middle class. During the recession, marketers targeted the lower and luxury markets. As the recession ends, however, there is a greater focus on the resurgent middle class. The economy continues to grow and the middle class is growing with it.
  2. Content marketing that focuses on educating rather than selling. With so many businesses employing content marketing it is increasingly difficult to sell using this strategy. Many content marketing articles are low quality so it is important to create quality content that educates consumers.
  3. Fewer real-time marketing tactics. Because of the number of real-time marketing bloopers, marketers are refraining from using this strategy.
  4. business professionals analyzing trends 1

  5. Crack down on waste and fraud online. Marketers and other trade groups are eliminating waste and fraud in online advertising.
  6. Avoiding hyperbolic content. Google is focused on eliminating spam and fake webpages, and therefore brands are straying away from pranks as advertisements. With so many fake memes, products, and news stories online, this use of hyperbolic messaging is not ideal.
  7. Increase in long term video storytelling. Online videos have proven to be very successful at engaging consumers. Video content is quickly becoming a go-to marketing  tactic.
  8. Short videos are on the decline. Videos under fifteen seconds are not delivering return on investment. They are proving to be less interesting to consumers than longer content.
  9. Constant Internet connectivity. The Internet is now integrated into our daily lives. We can access the Internet through mobile phones, watches, cars, and home appliances as we go about our day.
  10. Regulators are stepping in. This constant connectivity sometimes threatens our privacy. Because of this, brands are making privacy and security a top priority.

These prominent marketing trends have taken off in the second half of 2014 and will likely continue into 2015 as well. Marketing professionals must stay on top of the current trends if they are to be successful in a constantly changing age of digital and online marketing.

Which trends do you feel will take off in the upcoming year? Which of these current trends do you think is most relevant today?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many Internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,