Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

A New Concept for Marketing Healthcare Practices from SPR

two-doctors-in-a-hospital

Running a successful medical practice today is challenging. Physicians and healthcare practitioners are especially perplexed by how to market their practices in a constantly changing world. That’s why SPR developed its new JumpStart Marketing Program for healthcare professionals.

This program benefits practices by:

  • Attracting additional patients.
  • Expanding a certain type of patient population or service.
  • Delivering measurable results, at a reasonable cost and with a minimal time investment on the part of the practice.
  • Capturing positive patient feedback to drive online reputation.

ROIWith the increasing importance of a fine-tuned digital marketing strategy, the JumpStart Marketing Program is a cost-effective and easy solution to make sure the practice’s brand is as professional as all its physicians.

With the JumpStart Marketing Program, healthcare professionals won’t be left in the dark wondering if their marketing initiatives are producing ROI.

 

Download our white paper today to learn more: JumpStart Marketing

Questions about the JumpStart Program? Contact Scott Public Relations today for a consultation!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Social Selling: 5 Ways to Generate Leads and Sales

Social Media Marketing Collage

There are currently more than 1 billion active social media users across the various social media platforms. This makes social selling one of the best ways to reach mass audiences. These social media users will turn to their online social networks before committing to a purchase, and the average consumer will look at more than ten pieces of content before making a purchasing decision. This means that implementing an effective social selling plan can generate large sales increases for businesses. A recent Entrepreneur article,“9 Steps to Get Your ‘Social-Selling’ Program Off the Ground,” discusses the importance of social selling and defines it as a way for businesses to use content and engage in social media in order to more successfully sell.

Outlined below are five ways to effectively use social selling to generate leads and sales.
Cogs with Different Social Media Works

  1. Set the groundwork with your sales team. Taking the time to train the sales team about the ins and outs of social selling will help them utilize social media more effectively which ultimately translates into sales. Showing sales associates how to connect with consumers should be the first step for any business in getting their social selling program off the ground.
  2. Personalize your approach to your clients. Sales executives should contact consumers individually as well as sending mass messages. Tailoring messages to a client or explaining why a piece of content is important to them specifically encourages follow up contact. This also helps build connections and helps you better understand the consumer’s needs.
  3. Keep track of the results. It is important to not only keep track of sales, but to also track conversations and appointments that your sales associate have generated through social selling. Sales associates can even include a call to action in their messages so that the client is encouraged to follow up with them. This helps get the sales team excited about these methods and show them which tactics are working and which are not as effective.
  4. Always be on the lookout for content. Keep looking for information that might be useful to current clients or even potential clients. It is often helpful to keep a word document or spread sheet with the content you find so that the content can be reused for other clients down the road.
  5. Be consistent. Don’t give up if these tactics do not work every time. There is so much social media messaging that some messages do get lost in the shuffle. The best way to make sure this does not happen is but continuously sharing relevant content that encourages clients to keep reading.

With so many users on the various social media websites, social selling is a very effective means of generating sales and leads. If a company begins with a well-trained sales team and consistently communicates through both mass messages and personalized content, social selling can result in new clients and successful sales.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Workers’ Compensation Industry Update: Harbor Health Systems Holds Harbor Medical Director Meeting to Share Best Practices and Address Industry Trends and Issues

HarborHealth_OCCM_logo

Harbor Health Systems, a One Call Care Management company, hosted the MDM conference in Laguna Beach, California on July 30th. Topics discussed during the meeting included identifying the best doctors to treat workers’ compensation patients, updates on legislation impacting physician networks, and tools for doctors to better manage these cases.

HHS MDM“We are truly at a tipping point in transforming care for injured workers by improving outcomes, lowering costs and getting these employers back to work quickly,” said Gregory Moore, M.P.H., President and CEO of Harbor Health Systems. “We have the technology to measure case outcomes by physician, the ability to get injured workers to see these physicians quickly, and the systems to keep the care plan on track for a fast and safe recovery.   Regulatory initiatives like CA SB863 make it possible for employers to use these high-performing physicians without the burdens of compliance and administration.”

Analysis of Harbor’s data over a five year period shows that physicians who have high scores in producing superior outcomes also reduce medical costs by an average of 20 percent. Previous studies have shown that treatment by these physicians also shortens the duration of the claim, and reduces indemnity costs.

Attended by nearly 100 medical directors, physicians, and workers’ compensation experts and executives, the conference  fostered discussion on topics such as what qualities make a high performing physician, what tools will support physicians to be better overall managers of workers’ compensation cases, and how the increase in obesity and co-morbid factors is changing care management and treatment.

The event was co-sponsored by Sedgwick Claims Management Services, Inc. Videos of the talks will be available online after the event. For more information, visit the Harbor Health Systems website at www.harborhealthsystems.com.HHS MDM

Follow Harbor Health Systems on social channels including Twitter, Facebook, and LinkedIn.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,