Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Not What It Claims to Be: Fixing the Issues in the Workers’ Compensation Industry

worker's comp form

The recent numbers for the workers’ comp industry appear to show solid improvement in recent years, but in actuality they also serve to highlight an ongoing problem for the field according to a recent Property & Casualty 360 article. The article, “NCCI Data Reveal Need for New Model for Workers’ Comp Claims Management,” reveals that premium adjustments are not the solution to the continuous losses in overall profit for workers’ comp, but rather an overhaul of the industry’s claim management process is necessary.

The problems of communication faults and overwhelmed adjusters plague the present system for claims management in the workers’ compensation industry. These issues increase claims’ durations and risks for litigation, which might increase the cost for every incoming workers’ compensation claim.

The current system even has tiered elements, and it is possible for a claim to be passed around to multiple adjusters, reviewed, and then maybe passed along to an attorney in the worst case scenario.

To fix these flaws, a new model is needed that firmly fixes the problems with the current claims management system:
claims binder

  • The new system should make each claim manageable by a single claims manager through the life of the claim, enabling a company to know who has specific claim information and updates, and giving a claims manager a specific job to do. This would speed up the management process by consolidating all information in one place to lower the litigation risk and close claims faster.
  • Carriers and agents must collaborate with clients to make a solid plan for guiding injured workers through the return-to-work (RTW) process. Ways to collaborate with clients include establishing official policies for modified-duty job descriptions to get injured workers back to worker sooner as well as developing policies for firing employees with open workers’ comp claims to guarantee solid legal cases for termination.
  • Claims need to be reported within 24 hours of being opened so mitigation begins immediately, possibly done by making an on-call hotline for claims intake.

Following these policies has been shown to reduce claims costs by thirty percent on average, according to the Property & Casualty 360 article. Workers’ compensation has been slow to adopt new trends historically, but the three initiatives listed above can help the workers’ compensation industry provide better care to injured workers, get them back to work faster and lower overall claims costs.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Ebola Updates from around the Web: How Healthcare Systems Can Mitigate the Spread of Infection

2 suited infection fighters

The recent Ebola outbreak has the American public as well as healthcare professionals concerned about what can be done to keep citizens from contracting this virus. Recently, two healthcare professionals in Dallas tested positive for Ebola. Healthcare organizations must look for ways to contain the disease and mitigate its debilitating effects.

Ebola data graphicThe nation’s top public health official, Dr. Thomas R. Frieden, director of the CDC (Centers for Disease Control and Prevention), says that “every infection is unacceptable” and that the government is “rethinking the way we address infection control.” There are several precautions that healthcare providers can take to minimize the chances of spreading Ebola and public health officials are revising guidelines to better prepare healthcare organizations. Sean G. Kaufman, who oversaw infection control at Emory University Hospital while it treated Dr. Kent Brantly and Nancy Writebol, the first two American Ebola patients, called the earlier CDC guidelines “absolutely irresponsible and dead wrong.”

Many are concerned about the spread of this infection and claim that federal sources are not adequately controlling the Ebola outbreak. It is crucial that hospitals and healthcare professionals solidify their procedures for dealing with contagions. Staff should be properly trained about what steps they can take to protect themselves and others, especially when it comes to taking off the protective gear.

Below are some articles you may find helpful if you’re a healthcare organization trying to deal with this crisis/outbreak:

CBS Ebola homepage screenshot

For breaking news and updates on Ebola, we recommend checking the CDC website, the CDC Twitter page (@CDCgov), and the CBS Ebola-watch webpage.

Do you think Ebola will infect a lot of the American population? Why or why not? Leave a comment below.

What do you think are the best ways healthcare organizations and health systems can prepare?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

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Marketing for Healthcare Organizations: How Retargeting Can Turn Clicks into Consumers

Many internet pages open

About forty-eight percent of patients research for two weeks before making a medical decision. This increase in online research means that different brands often get lost in the shuffle and today, medical marketers must find a way to keep their brand in the forefront of patient’s minds. Retargeting is an excellent way to do so.

This marketing method involves inserting a code onto website page that tracks who has visited it. The code ensures that these visitors continue to see ads for that brand even after they have left the page.  A recent article in Ragan’s Health Care Communication News, “Q&A: What Health Care Marketers Should Know About Retargeting,” explains how retargeting can benefit healthcare businesses.

This method of advertising continues to pull potential patients back to a designated site in order to inform them about a particular brand. Even if the patient is not ready to commit on their first search, the website might capture their attention when they are ready to commit.

Business Professional Searching for Doctor onlineThere are some restrictions with healthcare retargeting however. These codes may not track any personal information and cannot run an ad that indicates a sensitive health condition or medical problem. If they do so, they violate HIPAA regulations.

Healthcare brands can greatly benefit from retargeting, as they use their advertising dollars to attract those that already show an interest. As patients spend much of their time conducting online research today it makes sense that healthcare companies should invest just as much time in their online advertising tactics.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,