Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Journal of the American College of Surgeons Publishes Five-Year Results of Pioneering Surgical Hospitalist Program

Surgical Affiliates Logo for Business Wire

A collaborative surgical hospitalist program can improve patient outcomes, reduce length of stay, and lower costs, sustaining these results over a five year period of time, according to an article published in the July issue of the Journal of the American College of Surgeons.

Sutter Medical Center, Sacramento, a tertiary referral community hospital with 654 beds in California, and Surgical Affiliates Management Group, one of the nation’s first and most experienced surgical hospitalist companies, established the program in 2007. Surgical Affiliates provides a team of surgeons, nurse practitioners and physician assistants for 24/7 coverage, to perform acute care surgeries that may be needed, round-the-clock.

Program results published in the Journal article showed these sustainable improvements over the five year period:

  • —Length of stay for general surgery cases decreased by as much as 12%—down from 6.5 days, to a low of 5.7 days.
  • —Reduced complications 43%—falling from a rate of 21% to 12%.
  • —Readmissions showed a downward trend, though this was not statistically significant. The important fact is that while length of stay significantly decreased, the readmission rate did not increase.
  • Decreased hospital costs—dropping 31%, from $12,009 to $8,306, indicating potential savings of $2 million (or more) in a single year for a facility of this type and size.

The Surgical Affiliates’ model is based on leadership from expert surgeons and executives, building outstanding surgical teams that follow evidence based guidelines in care delivery, and collaboration with the hospital staff to consistently improve patient care and safety.

To read an abstract of the study, “Sustainability and Success of the Acute Care Surgery Model in the Nontrauma Setting,” visit the Journal of the American College of Surgeons. To request a copy of the full article please visit Surgical Affiliates.

About Surgical Affiliates Management Group:

Surgical Affiliates Management Group is the first and only surgical hospitalist company with published, proven results that its programs improve patient care, lower costs, reduce readmissions, and enhance hospital throughput and capacity. Surgical Affiliates’ System of Care is a permanent solution to the challenge of providing 24/7 surgical care in the hospital and one that raises the level of hospital performance across the board, preparing these facilities for the world of pay-for-performance and accountable care models. The Surgical Affiliates’ System of Care for general surgery, trauma, and orthopedics is currently in use in hospitals ranging from rural facilities to large community hospitals to multi-hospital systems. For more information, visit Surgical Affiliates.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Recommendations for Successful Digital Marketing Activities

Digital Marketing puzzle piece

Our third and final blog in this series takes a look at the recommendations outlined in the Salesforce 2014 State of Marketing report.

Here are several recommendations for an effective marketing campaign, including:

  • Focus on customer engagement: Note when and how often your customers connect with you and your messages, and then create a strategy that revolves around those key engagement times.
  • Develop a clear data strategy: Consider the customer interaction data you currently have and will obtain in the future, and develop a long-term method for compiling that data to better analyze differing customer engagement times. Also, determine which social channels better serve your business and what your customers respond more to.
  • Evaluate your lifecycle campaigns: In terms of the four lifecycle stages (acquire, onboard, engage, and retain) you should note the summary of the success of your programs, and then assess and reform the way you interact with your audience.
  • Roll out responsive design: After observing how many of your customers view your emails on their mobile device, determine whether utilizing a responsive design plan will allow you to gain a ROI.
  • Hone in on clear objectives: Have set, quantifiable goals for monitoring your marketing campaign componentssocial media marketing plans and then you will be able to more easily identify what needs to be changed or added within your content and customer service initiatives.
  • Don’t ignore the importance of mobile: Have your overall marketing strategy coincide with your mobile strategy so that you will be able to conclude how to successfully use them together to create stellar engagement results, such as using emails to link back to your landing page website.
  • Take a deep look at how customers are currently experiencing your brand: Observe how customers are interacting with your brand both online and offline, and then produce a new plan that enhances any lackluster results you may have found.
  • Start communicating 1:1 with your customers: Although we live in a dominantly digital world, it does not mean that we should speak like robots on the web. It has become important to study data that is related to customers’ behavior regarding your brand, and then develop more high-quality personalized messages to send them.
  • Think about personalization beyond email: Aside from personalized emails, businesses are also creating full personalized web interactions. Based on the success of your email marketing efforts, you should develop the same unique experience through various channels, including social, mobile and the web.

By having a marketing strategy that appeals to both to your brand and your customers, you will be sure to create a large amount of interaction and ROI. Clear, personalized messages will always go a long way.

As Salesforce concludes their report, they end on a final thought that we also wanted to share:

Adapting to change is the one strategy that every digital marketer should adopt.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

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Mobile Marketing: Are You Keeping Up?

mobile marketing statistics

In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people using mobile devices continually increases, having a pragmatic and agile mobile marketing strategy is a must.

According to the Salesforce report:

  • U.S. adults spend an average of two hours and twenty minutes on their mobile devices every day.
  • More than half (fifty-one percent) of respondents believe mobile marketing will allow them to eventually produce ROI, while only sixteen percent believe mobile marketing is unlikely to produce ROI.
  • The average mobile marketing team size is two to three people (reported by thirty-nine percent of respondents) while twenty-seven percent of respondents say they require only one person.

Businesses within the healthcare, insurance and technology industries can benefit from being mobile-friendly as the number of potential clients look to their mobile devices as their primary communication tools.

Mobile marketing and mobile optimization are crucial pieces to an effective digital campaign today – are you keeping up?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,