Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Innovations in Healthcare Technology and Patient Communications

healthcare technology

Innovations in healthcare technology are now changing the way healthcare practitioners operate. These new practices can often improve efficiency, but come along with their own set of unique challenges. The recent article, “Technology Opens New Avenues for Patient Communications” on the Medical Economics website discusses many of these innovations and examines the pros and cons they bring to the table. Many of these medical technology... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Public Relations Insights: 3 Tips to Improve Your Mobile Marketing Strategy in 2015

finger touching mobile screen

The article “B2Bs Must Shift to Support the Mobile Marketing Conundrum,” on Forbes highlights the fact that many B2B organizations are still lagging when it comes to implementing a dynamic mobile marketing strategy. If an organization’s website isn’t mobile optimized, chances are, it’s not easy to navigate and this will end up driving your audience away. The aforementioned Forbes article points out that 96 percent... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Benefits of Healthcare Social Networks for Physicians

Social Network

Increasing numbers of physicians and other healthcare professionals are turning to social media to network with other professionals, exchange research, and look for employment opportunities. While these sites can be very helpful to physicians and patients alike, websites specifically targeted toward healthcare communication can be even more beneficial. An article in InformationWeek, “Healthcare Social Networks: New Choices for Doctors, Patients,” discusses the benefits to using... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Patient Activation Measure: A Healthcare Tool to Improve Patient Health

doctor gives survey to patient

Many patients with chronic illnesses continue to suffer because they are unwilling or unable to be actively involved in the healthcare process and take charge of their own healthcare. This is why Judith Hubbard and her team at the University of Oregon created the Patient Activation Measurement, better known as PAM. A Modern Healthcare article discussed the possible uses for this new health tool and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Insurance Technology Trends that Deliver Results

insurance agent holding house

Technology in the insurance in industry is constantly changing and evolving. This means that insurance companies must develop and launch products that meet specific needs in the marketplace. Below are five technologies that will continue to impact the insurance industry, based on a 2014 Property Casualty 360 article. Aerial and digital imaging. EagleView Technologies has developed products that are effective at simplifying many insurance processes.... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Privacy: Increased HIPAA Risks and Security Lags

doctor in paper medical records office

The government emphasis on patient privacy has resulted in increased penalties for HIPAA violations. Studies suggest, however, that medical practices often fail to comply with HIPAA guidelines for securing health information. The article “Most Practices Face Increased HIPAA Risks Due to Security Lags,” in Physicians Practice summarized some of the most troubling findings regarding HIPAA violations. Keep in mind that in healthcare PR, data security... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Physician Compensation: Increasingly Linked to Value-Based Healthcare Delivery

healthcare wordcloud

The move towards a delivery system for healthcare based on value has brought recent changes to the factors involved with physician compensation. In a HealthLeaders article titled “Physician Pay Increasingly Linked to Value-based Metrics,” Christopher Cheney examines why primary care physicians told MGMA almost six percent of their compensation was linked with quality guidelines in 2013, a number at only three percent in 2012. The... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

What PR is NOT & How to Tell Your Story

PR wordcloud

A common perception of public relations holds it akin to a pizza, an item on demand that comes with anything you might want to come with it. In reality, PR is a service business that depends on media and other channels to be heard. World events and word-of-mouth often play a large part in determining a story’s success and popularity. Wendy Marx of Marx Communications,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology