Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Better Together Health 2016: Examining the Evolution of U.S. Healthcare

Doctor's desktop

The goal of healthcare reform goes beyond increasing the number of people with health insurance and decreasing how much it costs. Many who debate the subject also target improving quality of care and transforming the process to streamline access and expand healthcare. The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups and health systems, advocates this approach. However, their recent survey,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Influencer Marketing Part 3 – How to Craft Your Content to Ensure Success

business people and leadership

In our initial blogs about influencer marketing, we outlined the foundational steps in order to start an influencer marketing campaign, along with several recommendations and insights. Now that you’ve established an integrated communications strategy and agreed upon compelling messaging to take out externally, the next steps involve getting your feet wet with the campaign and actually starting to craft long-form articles and content in order... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Opioid Epidemic: Working Towards a Solution

Colorful drug pills on blue background, pharmaceutical concept

Opioids—or opiates—are a class of painkiller drugs with a long history of medicinal use going back centuries. Despite their continuing importance as prescription medication, the last ten years have seen sharp increases in addiction and deaths caused by their overuse and abuse. Robert Pearl, M.D., Chairman of the Council of Accountable Physician Practices (CAPP), CEO of the Permanente Medical Group and the Mid-Atlantic Permanente Medical... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Influencer Marketing Part 2 – 10 Recommendations for Becoming a Healthcare Influencer

Communication

Below are ten recommendations for healthcare executives to consider if they are going to establish themselves as an influencer which include: Write a regular blog for a top tier media outlet, effectively pushing out your healthcare organization’s core messaging. You can write on popular topics in healthcare in order to expand your thought leadership position (opioid epidemic is an example of a hot topic that... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Donald Trump—The Healthcare Story

trump

On July 21st, Donald Trump officially became the Republican nominee for President of the United States. An unconventional Republican, his positions on key policy issues are now largely representative of his party’s agenda, although little buy-in was sought or gained from his leadership. The non-traditional nature of Trump’s campaign style has left little room for extensive coverage of any healthcare policy positions or comments.  Mr.... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Hillary Clinton Post DNC Convention — The Healthcare Story

hillaryclinton

With the Democratic National Convention behind us, Hillary Clinton has become the party’s official nominee to be President of the United States. In a previous post on the presidential candidates, we took a look at her campaign’s public policy positions on healthcare, which was one of the more pronounced points of contention between her and Democratic primary rival Bernie Sanders. Clinton is now shifting her... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Influencer Marketing Part 1 – Setting a Foundation for Success

Influencer and opinion leader

One of the biggest buzzwords online right now is the term “influencer marketing,” but when we speak with healthcare executives, many are unsure of what’s involved in starting and executing an influencer marketing campaign. First things first. What is influencer marketing? Influencer marketing focuses on engaging with key industry thought leaders in order to have greater visibility in front of your desired audience. The goal... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

‘Tis the Season for the Politics of Healthcare – Part 2

trump

Scott Public Relations is pleased to continue its two-part series to provide summaries of the presidential candidates’ healthcare public policy positions. In so doing, we hope to provide compelling information for further thought and discussion. Recognizing that 1) everyone needs quality healthcare 2) our nation is in a healthcare crisis and 3) a new president will bring a new healthcare agenda to America, we are... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology