Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

PR Insights: The Power of Virtual Video Today

the power of video

Today, the use of video is one of the most powerful elements for a successful business marketing strategy. There are several compelling ways to use video, according to Patricia Lambert, owner of Red Shoe Savvy, who provides coaching on how individuals can properly video record themselves. She places specific emphasis on helping women to make the most of their video presentations. During a PR Boutique... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Scott Public Relations: Giving Thanks in 2016

SPR gratitude video

As the holiday season approaches, Scott Public Relations looks back at the year, giving thanks for being a part of so many healthcare innovations that are improving people’s health and quality of life.  We are incredibly thankful for each and every one of our clients. It’s been a tremendous year so far! Watch our 2016 Gratitude video which we recently shared via email. Specifically, here... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Ideal Protein’s Doctors Fighting Obesity Campaign: Combatting the Obesity Epidemic

Doctor holding a tablet pc with obesity text on blue background

In this blog, Scott Public Relations has chosen to spotlight one of the major health threats in America and the world, and how doctors are mobilizing to combat it. Obesity—and the general concern about “excess weight”— affects 70 percent of American adults.[1] Weight problems can be among the most chronic and challenging to address, with many potential causes and requiring an integrated lifestyle approach to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare News Roundup: November 08, 2016

White conceptual keyboard - Healthcare (blue key)

We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! Emergency care: Urgent care, freestanding ERs on the rise (Fierce Healthcare) 4 things to know about the growing demand for nurses (Becker’s Hospital Review) Survey: CEOs not always top-paid health executives (Fierce Healthcare) Physician burnout:... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Top C-Suite Questions Answered: Why Is PR Important for Business?

public relations. vector flat design business illustration concept. Digital marketing business man holding megaphone for website and promotion banners.

In today’s digital marketplace where consumers can share content 24/7 across multiple platforms, you must proactively tell your own story. When considering a business transaction, there are two main factors people consider – who you are and what you sell. According to Forbes, it’s who you are that is by far the more important of the two.[i] Your reputation is a crucial intangible asset. It’s... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Benefits of Wearable Technology in Workers’ Compensation

wearable technology

Wearable technology has made a big splash in the entertainment, health and fitness industries, with an estimated 20 percent of American adults owning such devices and a business already valued at $20 billion last year. Many are already making the case for this growing branch of devices’ potential to revolutionize the workplace and the nature of workers’ compensation. Zack Craft, VP of Rehab Solutions, LIFE... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Influencer Marketing Part 5 – Key Ingredients for a Successful Campaign

Influence concept with businessman

Based on SPR’s healthcare influencer research, we’ve put together a list of “key ingredients” that help a healthcare executive become an influencer/thought leader. From our research, we’ve found that all of the following pieces are critical for success: Messaging that is relevant, engaging, unique in tone and perspective, constant, and widely disseminated. Visual content as well as text. Relevant information from credible sources. Engagement. Integration... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Influencer Marketing Part 4 – How to Succeed with Thought Leadership Initiatives

Influencer and opinion leader

In our previous blogs highlighting influencer marketing, we outlined several recommendations, tactics and methods for establishing your healthcare organization and/or healthcare executive as an influencer. In order to break through the barrier that is the media today, and become recognized as a thought leader/influencer, we need to examine how the media landscape has changed over time. What’s the current situation with the media today? First... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology