Monthly Archives: August 2016

//August

Scott Public Relations Honored with Two Golden Bridge Awards

Recognized for Public Relations Achievement of the Year and Awarded Company of the Year in Advertising, Marketing, and Public Relations Category LOS ANGELES (August 23, 2016) – (EON: Enhanced Online News)--Scott Public Relations (SPR), specialists in healthcare, insurance and technology public relations and marketing, has been honored with two Golden Bridge Awards. Scott Public Relations was [...]

Influencer Marketing Part 2 – 10 Recommendations for Becoming a Healthcare Influencer

Below are ten recommendations for healthcare executives to consider if they are going to establish themselves as an influencer which include: Write a regular blog for a top tier media outlet, effectively pushing out your healthcare organization’s core messaging. You can write on popular topics in healthcare in order to expand your thought leadership position [...]

Donald Trump—The Healthcare Story

On July 21st, Donald Trump officially became the Republican nominee for President of the United States. An unconventional Republican, his positions on key policy issues are now largely representative of his party’s agenda, although little buy-in was sought or gained from his leadership. The non-traditional nature of Trump’s campaign style has left little room for [...]

Hillary Clinton Post DNC Convention — The Healthcare Story

With the Democratic National Convention behind us, Hillary Clinton has become the party’s official nominee to be President of the United States. In a previous post on the presidential candidates, we took a look at her campaign’s public policy positions on healthcare, which was one of the more pronounced points of contention between her and [...]

Scott Public Relations Wins Two PR World Awards

Recognized as Best PR Boutique Agency and for Healthcare Campaign of the Year LOS ANGELES (July 26, 2016) – Scott Public Relations (SPR), specialists in healthcare, insurance and technology public relations and marketing, has earned the prestigious PR World Award for Best PR Agency of the Year – Single Boutique. Scott Public Relations was also [...]

Influencer Marketing Part 1 – Setting a Foundation for Success

One of the biggest buzzwords online right now is the term “influencer marketing,” but when we speak with healthcare executives, many are unsure of what’s involved in starting and executing an influencer marketing campaign. First things first. What is influencer marketing? Influencer marketing focuses on engaging with key industry thought leaders in order to have [...]