Monthly Archives: June 2015


Healthcare PR and Marketing Insights: Social Media’s Impact on Google Rankings

With so much information on the Internet, it is easy for a business to get lost in the abyss of the web. In order to set your organization apart from the rest of the crowd, it is important to take steps to boost your social media presence and enhance SEO rankings. These factors can make [...]

Physician Challenges in 2015: Part Two

As mentioned in our previous post discussing challenges for physicians, the evolution of the healthcare industry has forced many physicians to reconsider how their practice operates.  After reviewing Medical Economics’ article, “Top 15 Challenges Facing Physicians in 2015,” Scott Public Relations has summarized another five critical challenges facing physicians in 2015: Increasing operational costs. Rising [...]

Physician Challenges in 2015: Part One

Changes in the medical field such as the implementation of the Affordable Care Act and the upcoming ICD-10 transition deadline are creating new challenges for physicians in 2015. These new obstacles impact physicians in many ways, particularly financially. Medical Economics’ article, “Top 15 Challenges Facing Physicians in 2015,” outlines some of these major issues in [...]

The Importance of Social Media for the Workers’ Compensation Industry

In April, SPR watched an Out Front Ideas webinar presented by Kimberly George (Sedgwick) and Mark Walls (Safety National), which brought up the topic of how the workers’ compensation community can benefit from social media. The webinar’s purpose was to introduce social media to workers’ compensation professionals and below are some basic reasons why social [...]

Healthcare Insights: 6 mHealth Tips for the C-Suite

Experts predict that the healthcare C-suite will see a lot of changes throughout 2015, particularly with regards to mobility. Some of the most notable changes are highlighted in the mHealthNews article, “6 mHealth Tips for the C-suite in 2015.” These changes are expected to impact how providers and consumers interact, rendering it even more critical [...]