A recent Time article, written by Christopher Matthews entitled “The Obamacare Start-Up Boom” astutely pointed out that Obamacare is being very favorably received by healthcare and technology entrepreneurs and investors. The Affordable Care Act (ACA) a.k.a. Obamacare, is shaking up the healthcare industry’s business model. There’s money to be made for companies that react quickly [...]
PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job they do in marketing for and to their members – outstanding blogs, stellar websites, and smart social media marketing. We’ve featured the company in our [...]
Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]
A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
Insights drawn from Health 2.0 Conference As the mother of two teenagers, my attitude toward electronic games can best be described as somewhere between fear and loathing. That changed at Health 2.0. The client I was there with, CyberDoctor, launched a new electronic game application called PatientPartner. PatientPartner is unique in that it is the first [...]
Advice from Ryan Pinney’s InsuranceNewsNet Magazine article, “Don’t Blow it With Social Media” is well taken. Here’s a summary. Social media is the essential element for information and publicity gathering in the modern digital age. To most effectively utilize social media networks to gain attention and keep people interested in you, the 90/10 and 10/4/1 [...]
At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum of care. Not only does this improve satisfaction and health outcomes, but it improves the way the overall healthcare system operates and will continue to [...]
Blog courtesy of Bridge Global Strategies Last week The New York Times published an in-depth expose on the recent lobbying activities of two healthcare companies, DaVita Healthcare Partners and Fresenius, to influence the government’s reimbursement policy for dialysis treatment. The article provides a scathing portrayal of the companies’ coalition building efforts, aimed at galvanizing patients, [...]
Earlier this year, the American College of Healthcare Executives announced the top issues confronting hospital executives in 2012. Topping the list are financial challenges, patient safety and quality as well as the implementation of healthcare reform and governmental mandates. Below is the full list of top hospital concerns, ranking from highest to lowest: Financial challenges [...]
As specialists in healthcare PR, we - Scott Public Relations - were very interested in reading Dr. Kevin Pho’s book Establishing, Managing, and Protecting Your Online Reputation. Kevin Pho is the voice behind the top blog, KevinMD. His new book details similar principles that we recommend to our clients as imperative to success in the [...]
