Results from a workers’ compensation social media survey were recently published with interesting findings on how this industry segment uses social media for business. The survey was a collaborative effort among WorkersCompensation.com, the Work Comp Analysis Group on LinkedIn, Jody G. Thompson Marketing Services, and the respected industry columnist Peter Rousmaniere. Industry professionals in workers’ [...]
As specialists in healthcare, technology and insurance B2B public relations and marketing, Scott Public Relations (SPR) is always looking for the best social media platforms to benefit client’s digital campaigns and maximize their online visibility. After having researched—and used-- Google+ in great detail, SPR found that while it is a powerful platform for many, the [...]
Are you a desk jockey, sitting for hours on end at your desk or cubicle? Check out the health tips from the Physiquality blog. Physiquality is a national health and wellness network offering a range of services and products designed to help you lead a healthier and more active life. PTPN (the parent company of [...]
The Insurance News Net article “Don’t Blow it with Social Media” has excellent advice for effectively using social media to build relationships. Social media and connecting has become an integral part of the business practice nowadays, but it continues to be a fast-moving and quick-changing landscape. It can be easy to become caught up in [...]
Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR [...]
The art of the presentation has evolved and advanced into an essential form of communication. Programs like PowerPoint, Excel, and Keynote provide easy-to-use and creative methods for supporting the delivery of your story to enhance the quality of your communication to the audience. While having the tools available is a great asset, knowing how to [...]
In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull content directly—from the press releases distributed by PR professionals. While these relationships—and press releases—are still important components in the story-creation process, journalists are increasingly seeking [...]
By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]
From Vocus’ 2013 State of the Media Report Looking for media coverage? Ignore social media at your own peril. About 80 percent of journalists use Twitter and Facebook for research. If you are not there, your story may be overlooked. The 4th annual State of the Media Report from Vocus examines how social media impacts [...]
