Advice from Ryan Pinney’s InsuranceNewsNet Magazine article, “Don’t Blow it With Social Media” is well taken.

Here’s a summary.

Social media is the essential element for information and publicity gathering in the modern digital age.  To most effectively utilize social media networks to gain attention and keep people interested in you, the 90/10 and 10/4/1 rules are easy plans to follow that will help create a positive presence in the social sphere.

This means that 90% of what you share should come from sources other than yourself, and 10% is from you and about you. Of the items shared, 10 items should come from third parties, four should be self-written or sales specific, and one can be about you or what you can do.  It is equally essential to prevent an overload of posts and shared info that may disinterest people.

Use the online tool Buffer to schedule and manage how often you post or share pieces online.  It’s important to remember that you aren’t using these social media sites to give a pitch, but to provide enough interesting information to attract readers to your blogs and websites. To that end, it may help to have a personal media account to supplement your efforts and gain a better understanding and feel for the attitude and interests on the networks.

Making a good impression on the social media stage is crucial to improving your communication with other businesses and potential clients.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a public relations, marketing or social media campaign, contact Scott Public Relations.

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