As ratings and circulation diminish, traditional media rethinks its business model and newsrooms all over the world suffer. Smaller budgets lead to layoffs and have affected the quality of coverage in many outlets. As fewer journalists are tasked with more pieces, there has been less space for companies to tell their stories. The focus is [...]
Two recent studies seem to point the way to the future of healthcare: better integration with technology. One of the publications shows that the number of virtual consultations between primary health care providers and their patients will almost double in the next five years in the U.S. The other highlights how future physicians believe interoperability [...]
Estimates project 2.44 billion social media users worldwide by 2018. That is almost three times the number of online followers, fans and friends that were connected in 2010. Considering the U.S. alone, the Pew Research Center believes 74 percent of online adults use social media networking sites. That number also up from roughly 60 percent [...]
Office life can get hectic. Intense schedules and back-to-back meetings have turned into the norm. Getting everyone in the same place can be difficult, especially as home-offices become more common. Conference calls are usually a solution, but there is the downside of not being able to see the people with who you are interacting. That [...]
It seems like an age-old argument to decide what is the most efficient platform to reach customers: email or social media? Each has received praise and criticism and each has its pros and cons. Like most communications tools, however, neither is unanimous. A recent study by Silverpop, an IBM company that provides email marketing solutions, [...]
A couple of weeks ago, after a report about the state of mHealth in Europe, we talked about how public relations and marketing can help company expansion. Although some of the conclusions of the study were already expected, having the data to back up intuition is always important. One piece of information, however, caught our [...]
Live streaming has officially become mainstream. If you don’t believe it, check out these numbers: the two largest platforms, Meerkat and Periscope, have a combined 12 million users; Periscope has been valued at one billion dollars and was considered a bigger opportunity than Twitter, its owner. Hopping on that live streaming video bandwagon is a [...]
Earlier this year, the market research and consultancy research2guidance, which specializes in mobile business, put out a report on the state of mHealth in Europe (requires sign up). Their findings concluded that Denmark, Finland, Netherlands, Sweden and the United Kingdom have the best conditions for mHealth companies to be successful in the EU. They took [...]
Bloomberg, the international news agency, recently fired dozens of journalists. The layoff of reporters/journalists is nothing new, but the direction the company is pointing is probably one that’s about to become the new “norm” for most publications, as explains Julia Greenberg in a recent Wired article, “Bloomberg’s Future is the Future of News for Everyone.” [...]
With millions of Americans now receiving health insurance coverage through healthcare reform legislation, what’s next? Healthcare delivery reform, that’s what. Our client, the Council of Accountable Physician Practices, is an influential leader in the next wave of transformation of our healthcare system. CAPP, an affiliate of the American Medical Group Foundation, is a distinguished group [...]
