How to Grow Your Brand’s Authority Online Using Social Media

A 2015 Nielsen survey revealed that Americans spend 121 billion minutes per month on social networks. Needless to say, to thrive in an ever-evolving competitive world, brands need to embrace a strong social media presence in order to keep up with their competition.

An intensive and aggressive social media campaign can significantly increase the impact of a brand and its objectives, in a more cost-effective manner than a significant spend with a media outlet. Furthermore, the social media program – once implemented – will pay dividends in exposure and credibility long into the future.

In order to increase the impact of a brand, and ramp up the brand’s voice and engagement with its key audiences, Scott Public Relations recommends a strong thought leader, content-driven, influencer-focused social media campaign.

Why create a social media campaign?

To dramatically extend the reach and influence of the brand.
To introduce the brand and its messages communicated to the many influencers and media.
To position the brand as the thought leader on its key messages, and as a resource for influencers and media.
To be present in key conversations about relevant topics online and to use these as opportunities to share the brand’s content.

Let’s face it, the bottom line for brands is to gain customer loyalty, increase sales, and position the brand as an influencer and thought leader.

Brands should consider an aggressive, creative social media marketing strategy to be positioned as the “go to” company that provides value instead of the random business that comes up in a Google search. Strategic social media campaigns can help brands compete for the future and market share.

Discover how social media directly influences your audience, as well as the top benefits organizations are seeing from social media marketing campaigns by DOWNLOADING our white paper now:

Healthcare PR Insights-How to Establish Your Brand as an Authority and Thought Leader on Social Media

This blog is an excerpt from the Scott Public Relations white paper, “Healthcare PR Insights: How to Establish Your Brand as an Authority and Thought Leader on Social Media.”

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.