“Should we be on Facebook? Twitter? Should we have a blog? If so, how do we start? How do we manage our social media presence? Or is it all just a waste of time?”

Coast to coast, B2B companies are asking these questions. Studies show that firms are increasing the percentage of their marketing budgets devoted to social media. Do they know something you don’t? Or are they just following a trend that may turn out to be a fad – and a huge waste of time and resources?

Scott Public Relations’ latest white paper, “Are You a Wallflower at the B2B Social Media Party?” takes an objective look at the value of social media to business-to-business firms today, and tomorrow. We examine the whys, the why nots, the what ifs, and the how tos of determining the value of these communication channels for your firm and your industry.

Click to download and read “Are You a Wallflower at the B2B Social Media Party?”

As always, your comments and ideas are welcome.

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