Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “5 things communicators must do to succeed.”
Communicators play a big part in helping their organizations stay focused and on the same page. By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down.
Helping leaders communicate also means becoming a coach for them. Successful communicators take an active role in helping their leadership identify their own best style of communication, and encouraging and helping them to reach employees in an engaging way. Working with leaders to hone their skills and talking points is a good way to go.
Communicators can make sure that information and feedback are flowing freely within their organization, often by first getting feedback from employees with surveys and group sessions. A direct connection between a communicator and other employees helps the communicator become a voice for their partners to leadership while streamlining the dialogue process.
As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have. They are constantly staying up-to-date with the most recent developments in popular communications channels and experimenting with their team’s system to match their preferences.
These are all valuable services that communicators can provide to help their teams succeed, but this kind of work often goes unappreciated if it can’t be seen in some quantifiable way. Successful communicators prove their success by expanding on the classic metrics of open rates and clicks with measurable feedback from employees. Proving the worth of a communicator’s work ultimately goes beyond metrics—it is based on achieving meaningful business goals that the team strives for.
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