Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Better Quality Measurement Leads to Better Quality, Says CAPP
Quality measures and reporting systems have evolved over the years in an uncoordinated fashion, resulting in duplicative efforts and burdens on physicians. The first in a series of three white papers by the Council of [...]
The Accelerator Companies Guide to PR
Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and wait in anticipation to be accepted so they can [...]
Why Values Must Be Considered for Effective Communication
Attendance at a Town Hall presented by the local congressional representative and the government shutdown, prompted thoughts on just how people at such opposite ends of the political spectrum can effectively communicate. Granted, ideology and [...]
What Are People Reading? The Five Top Einsight Blogs for 2017
2017 was a full year by any standard, and it’s no different for Scott Public Relations. From healthcare, to technology, to communications, SPR’s Einsight blog touched on a number of subjects and addressed several significant [...]
Why You Need a Powerful Story to Tell
Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments [...]
Fighting Cancer with Care Coordination
This is the final part in a three-part series about the Council of Accountable Physician Practices’ (CAPP) white paper, “The State of Cancer Care in America.” You can find the previous two installments here and [...]