Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Applicable B2B Social Marketing Lessons for the Healthcare Industry from a Tech Company
A blog post by Jesse Stanchak highlighted a conversation he had with Kirsten Watson, director of corporate marketing for Kinaxis, a technology company that specializes in supply-chain management and operations planning solutions. I believe some [...]
Healthcare Companies Can Use B2B Social Media to Up Their Google Ranking
Social media expert, Janet Driscoll Miller, recently spoke at MarketingProfs Digital Marketing Forum on a topic entitled “Getting Ranked: Your social Presence and its Impact on SEO.” A few highlights: Search for key words on [...]
Free Webinar on Mastering Linkedin for B2B Success
Are you on Linkedin? If not, it’s time to start using this powerful site to market your business and if you are, you’ll want to ensure you are taking advantage of all the exciting features [...]
Social Media Plan for Healthcare Companies
Many companies in healthcare think that social media is complicated, time-consuming and a potential liability nightmare, believes Susan Giurleo, PhD. A belief with which she heartily disagrees. She says that if the options are considered [...]
How to be a trending topic on Twitter in the healthcare marketplace
Recently David Sparks, journalist, producer, and owner of Spark Media Solutions, put together “How to Trend on Twitter,” a guide on how to create a trending topic on Twitter. While this guide is applicable for [...]
Is Facebook Killing Your Brand Personality?
How is your brand identity holding up in the social media world? Social media guru and The Business Insider contributor Rick Gardinier thinks the proliferation of various social media and promotional platforms—from Facebook to Twitter [...]