Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
PR Can’t Create Thought Leadership …But it Does Help Magnify It!
This week, we are sharing Lucy Siegel of Bridge Global Strategies’ blog about PR magnifying thought leadership... There are trends and buzzwords in every industry, and “thought leadership” is currently on everyone’s lips in the [...]
Building Business with People
New media has changed the way and the speed that marketers relate to their target audience, but this platform may not be the absolute answer to every marketing need. Robbin Phillips, Greg Cordell, Geno Church [...]
Free Webinar Offered on Mastering Video Creation for Business-to-Business Success, Take 2
**Rescheduled From November 15 to December 6** Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company [...]
Pegging News to Healthcare “Holidays”
We’re all familiar with the media’s focus upon the New Year, which almost universally relates to diet, weight loss, fitness programs, and with breast cancer awareness month in October. But did you know that unfamiliar [...]
Media Interview Tips for Healthcare Executives
Healthcare company executives are frequently called upon to speak with media about issues pertaining to their organization or the state of the industry in general. These interview requests can arise as a result of a [...]
Free Webinar Offered on Mastering Video Creation for Business-to-Business Success
Video is a medium that is gaining traction daily in the world of Internet marketing, providing one of the most creative and effective ways to present your company and your product – they are an [...]