Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Tweeting to be Retweeted
Healthcare and technology PR mavens know that Twitter is a marketing tool with the power to engage your organization’s target audience. Twitter’s simplicity and format for effective and limited engagement makes this social media platform [...]
More Good News For the PR Industry
As a member of PR Boutiques International, we are delighted to share this week’s Bulldog Reporter’s Daily Dog article with you... “More Good News For the PR Industry: New PR Boutiques International Survey Predicts Optimistic [...]
Men Like a Good Cause Too
Traditionally it was thought that women were the target audience for cause-related marketing. Marketers created campaigns to pull at the heart strings of women and have left out men from cause campaigns entirely, but a [...]
How can I stay active over the holidays?
The holidays are a tough time to be healthy. Piles of food, miles in the car, and obligations to see family and friends stand in our way. So how can you stay active in between [...]
Can Healthcare PR Improve Customers’ Opinions of Health Plans?
New Survey Finds Retail Customer Service is Tops, Healthcare Not so Much A Bulldog Reporter article reports that the Temkin Group, a research and consulting firm, recently published a new report entitled "The 2011 Temkin [...]
Harnessing the Power of Opinions through New Media
Social media has changed the way we communicate. This interactive platform, which allows for instant communication, connects millions of people around the world. In his book, “Socialnomics: How Social Media Transforms the Way We Live [...]