Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Social Media Releases Quadruple Coverage
Recently RealWire, an online service that helps companies distribute press releases, released a study that found social media news releases obtained close to four times the coverage as traditional releases. Social media news releases (SMNR) [...]
Social media vs. traditional media
Last fall, StevensGouldPincus released the results of its first survey on social media use by PR and Public Affairs firms. The headline of an article of the survey’s findings in the Bulldog Reporter’s Daily Dog [...]
Why are healthcare organizations sitting on the social media sidelines?
Many healthcare organizations are still sitting on the social media sidelines. Why? One reason might be regulatory guidelines—for example, HIPAA compliance. Another may be concerns about the time, effort and expense required to create original [...]
2010 U.S. Digital Year in Review Annual Report Released by comScore, Inc.
Recently comScore released its annual report on key trends in digital media, how it is changing, and how companies in all industries—ranging from healthcare to insurance to consumer and to technology—can capitalize upon key trends [...]
Facebook page changes: 5 B2B Benefits
Facebook has once again tinkered with its pages. This time, the look of its Business Pages have been changed to make them more in line with the recent changes made to personal profiles. Plus, and [...]
Understanding the value social media can bring to healthcare organizations
If you’re in healthcare, you might be one of the many organizations in the industry struggling to understand the value social media can bring to your marketing efforts. You’ve read the statistics—Facebook has more than [...]