Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Healthcare PR and Marketing Tips: Optimizing Your Mobile Email Campaign
With our society’s attention spans continuing to decrease, it is becoming harder and harder to capture an audience’s attention. Not only are attention spans getting shorter every year, we’re bombarded with so much information on [...]
Healthcare PR and Marketing: Tips for Physicians using YouTube
Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with [...]
4 Ways to Create and Repurpose Videos on Your Blog
Our final posting in this four-part series on video marketing outlines tips on creating and repurposing videos for use on a blog. Creating compelling content is no easy task for marketers today, and with quality [...]
Video Marketing: Tips for Leveraging Videos on Social Media
The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels. Numerous social networking sites allow you to display videos and encourage sharing among users within [...]
Video Content Marketing: Embed Video in Your Email
As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, it may or may not [...]
Stats Show the Power of Video
Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept of utilizing video for marketing [...]