Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
How exercise can help prevent disease
Blog courtesy of Physiquality It’s probably no surprise that exercise is good for you. Doctors recommend physical activity as part of living a healthier lifestyle, and we all know it can help you lose weight [...]
Five Things Startups Should Expect From Their PR Firms
Blog courtesy of Bridge Global Strategies Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five [...]
Content Marketing Insights for Healthcare, Insurance, and Technology Companies
Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, [...]
2014 Pew Research Report Signifies Changes for News and PR
CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In [...]
B2B Website Conversion Tips for 2014
Are you having difficulty getting more people to fully view your website? If so, take note of these tips we found in a recent Business 2 Community article entitled, “Use Your Bounce Rate For Higher [...]
Healthcare PR and Marketing Tips: Showcasing Physicians on Your Website
If you’re looking to highlight your institution and gain more referrals, you’ll need to showcase the doctors that work at your hospital. We recently read a Ragan’s Health Care Communication News article, “8 Awesome Ways [...]