Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
How to Respond to Negative Press: Lessons Learned from Walmart
When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently under fire by the New [...]
Generating Sales Leads Using Social Media
Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build an online community, provide customer [...]
Medical Practice Marketing Tips: How Physicians Can Blog Effectively
It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his article, “8 Ways to Generate [...]
Ten Mind-Blowing Statistics That Will Change How You Sell
Scott Public Relations recently read through an enlightening SlideShare presentation, “20 Shocking Sales Stats: Knowing Them Will Change How you Sell,” and we wanted to share some of the key insights that will help healthcare, [...]
Six Reasons Why Google+ Shouldn’t Be Ignored
With the third highest active viewers, at 400 million, and 925,000 new users each day, it’s time to pay more attention to Google+ and utilize the tools and benefits it has to offer. Here are six [...]
Healthcare Marketing & PR: Best Practices
An online/digital marketing plan is essential in today’s business landscape, especially in the world of healthcare where audiences are not only seeking out information on their own terms, but they are expecting to be provided [...]