Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Mobile Marketing: Are You Keeping Up?
In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits [...]
Basics of Mobile Marketing: Are you Mobile Compatible?
Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing [...]
Three Revelations from the 2014 PRBI Annual Conference in Portland
What is the new need driving companies to turn to PR agencies? What percentage of a company’s budget is usually spent on communication/PR programs? What’s the latest, easy-to-use and professional-looking template for presentations? For answers, stay [...]
Takeaways from Obamacare’s 2014 Sign-Ups: Why you Might be Both Hopeful and Concerned
Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at reforming health insurance. Obama signed [...]
SPR Salutes “National Detox Day” and Its Visionary Leadership
Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of [...]
Digital Strategy Update: Social Sharing Triumphs As “Push” Media Becomes More Effective at Reaching Target Audiences
In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more people look for news, news [...]