Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The Benefits of Healthcare Social Networks for Physicians
Increasing numbers of physicians and other healthcare professionals are turning to social media to network with other professionals, exchange research, and look for employment opportunities. While these sites can be very helpful to physicians and [...]
Patient Activation Measure: A Healthcare Tool to Improve Patient Health
Many patients with chronic illnesses continue to suffer because they are unwilling or unable to be actively involved in the healthcare process and take charge of their own healthcare. This is why Judith Hubbard and [...]
Insurance Technology Trends that Deliver Results
Technology in the insurance in industry is constantly changing and evolving. This means that insurance companies must develop and launch products that meet specific needs in the marketplace. Below are five technologies that will continue [...]
Healthcare Privacy: Increased HIPAA Risks and Security Lags
The government emphasis on patient privacy has resulted in increased penalties for HIPAA violations. Studies suggest, however, that medical practices often fail to comply with HIPAA guidelines for securing health information. The article “Most Practices [...]
Physician Compensation: Increasingly Linked to Value-Based Healthcare Delivery
The move towards a delivery system for healthcare based on value has brought recent changes to the factors involved with physician compensation. In a HealthLeaders article titled “Physician Pay Increasingly Linked to Value-based Metrics,” Christopher [...]
What PR is NOT & How to Tell Your Story
A common perception of public relations holds it akin to a pizza, an item on demand that comes with anything you might want to come with it. In reality, PR is a service business that [...]