Avi Dan, a Forbes contributor, outlines his predictions for marketing developments in “11 Marketing Trends To Watch For In 2015,” and below we share the trends that could affect the healthcare marketing world. SPR’s healthcare marketing and PR professionals identified the following five trends to keep an eye on this year: Agility marketing will define [...]
The role of pharma in social media has been hotly debated for several years, but an even more urgent issue concerns the lack of spending for mobile ads in the pharma sphere. Aryeh Lebeau describes the problem and several ways for brands to expand their presence and ability on mobile with his Medical Marketing & [...]
Healthcare reform initiatives have led many companies to make changes they had not anticipated and left many companies feeling caught off guard. For example, thirty-six percent of companies that had implemented a high-deductible health care (HDHC) plan in 2013 had not initially planned to take that step. In adapting to these changes, those companies that [...]
Just like with some traffic intersections, there can be points in workers’ compensation claims management dubbed ‘malfunction junctions,’ where a multitude of responsibilities come together. Whether performed by staff or outsourced, this point of intersection is at the desk of the adjuster. While this point in the process usually goes smoothly, a Property Casualty 360 [...]
The importance of using visuals when producing promotional content cannot be overstated. Studies have shown that articles with images garner ninety-four percent more views than those without and that forty percent of viewers respond better to visual information than to text. Individuals are able to absorb much more information through visual content, as eighty-three percent [...]
Innovations in healthcare technology are now changing the way healthcare practitioners operate. These new practices can often improve efficiency, but come along with their own set of unique challenges. The recent article, “Technology Opens New Avenues for Patient Communications” on the Medical Economics website discusses many of these innovations and examines the pros and cons [...]
The article “B2Bs Must Shift to Support the Mobile Marketing Conundrum,” on Forbes highlights the fact that many B2B organizations are still lagging when it comes to implementing a dynamic mobile marketing strategy. If an organization’s website isn’t mobile optimized, chances are, it’s not easy to navigate and this will end up driving your audience [...]
Increasing numbers of physicians and other healthcare professionals are turning to social media to network with other professionals, exchange research, and look for employment opportunities. While these sites can be very helpful to physicians and patients alike, websites specifically targeted toward healthcare communication can be even more beneficial. An article in InformationWeek, “Healthcare Social Networks: [...]
Many patients with chronic illnesses continue to suffer because they are unwilling or unable to be actively involved in the healthcare process and take charge of their own healthcare. This is why Judith Hubbard and her team at the University of Oregon created the Patient Activation Measurement, better known as PAM. A Modern Healthcare article [...]
Technology in the insurance in industry is constantly changing and evolving. This means that insurance companies must develop and launch products that meet specific needs in the marketplace. Below are five technologies that will continue to impact the insurance industry, based on a 2014 Property Casualty 360 article. Aerial and digital imaging. EagleView Technologies has [...]
