Even though content marketing has become a major part of companies’ communications strategies, event presence still plays a big role in building awareness and attracting leads, especially in a B2B environment. Staking a claim at trade shows and events is not a cheap or trivial task, however. But if done right, it can produce positive [...]
If you are trying to keep up with content marketing’s exponential growth, you have probably heard of HubSpot. For those who have not seen their product in action, HubSpot is a marketing and sales software provider that aims to make public relations and marketing more efficient and successful. The company is known for posting tips [...]
With no shortage of online healthcare review sites, managing your company’s online reputation can be challenging. Online reviews can have a significant impact on healthcare organizations’ success or failure. According to PR Daily’s “6 tips for monitoring and managing online reviews,” seventy percent of people reading online reviews find them trustworthy. One way to manage [...]
It is no secret that the World Wide Web and social media have changed the way businesses work. It is also a fact that the internet has especially affected B2B companies. The increasing presence of organizations on platforms like LinkedIn, Facebook, Twitter, G+ and Pinterest is an avenue of opportunity. However, even though the ultimate [...]
Although telemedicine is not a new concept, emerging technologies have helped change the way it is used. Based on the HealthLeaders article written by Scott Mace, “The Reality of Virtual Care,” virtual care is poised to change the healthcare system dramatically. Inefficiencies and the need for balancing workload and workflow, while caring for patients across [...]
Prior to May 2009, companies on Facebook used either personal pages or group pages to reach out to an audience. With the introduction of Facebook’s business pages, companies have found a unique and flexible way to share their products, services and insights with audiences. Now, Facebook Groups can be used in conjunction with company pages [...]
Social media has become the place to communicate with the largest number of people at one time. Patients can now manage their contact with physicians through call-in services and online portals to receive test results, set appointments, and order prescriptions, so why not communicate with medical practices through social media? If effectively executed, medical practices [...]
As consumers are turning more and more to mobile devices for their healthcare needs, there is no shortage of wearable devices, apps and websites addressing everything from the common cold to serious medical conditions. With the surge in apps and health wearables like FitBit, FitNow, Foducate, Apple Watch, and MyFitnessPal, physicians are encouraging patients to [...]
The wearables market is experiencing consistent growth with implications, literally, from head to toe. In the workers’ compensation industry, wearable technology can now help impact costs through injury prevention and case management. Headgear with cameras can be used to help prevent injury in a job site, coupled with using an ear piece to help someone [...]
In June SPR met with our account representative from Business Wire for insights on the 2015 best practices for increasing the impact of a press release. Key takeaways are: Write a clear and concise headline, no more than 70 characters in length. Place descriptive information in the first paragraph. Most recipients only see the headline [...]
