Monthly Archives: November 2015

//November

Email Marketing + Social Media = Better Engagement

It seems like an age-old argument to decide what is the most efficient platform to reach customers: email or social media? Each has received praise and criticism and each has its pros and cons. Like most communications tools, however, neither is unanimous. A recent study by Silverpop, an IBM company that provides email marketing solutions, [...]

Healthcare PR and Marketing Insights: The Importance of Messaging

A couple of weeks ago, after a report about the state of mHealth in Europe, we talked about how public relations and marketing can help company expansion. Although some of the conclusions of the study were already expected, having the data to back up intuition is always important. One piece of information, however, caught our [...]

Video and Live Streaming Insights for Healthcare Organizations

Live streaming has officially become mainstream. If you don’t believe it, check out these numbers: the two largest platforms, Meerkat and Periscope, have a combined 12 million users; Periscope has been valued at one billion dollars and was considered a bigger opportunity than Twitter, its owner. Hopping on that live streaming video bandwagon is a [...]

3 Ways PR and Marketing Can Help Companies Expand Globally

Earlier this year, the market research and consultancy research2guidance, which specializes in mobile business, put out a report on the state of mHealth in Europe (requires sign up). Their findings concluded that Denmark, Finland, Netherlands, Sweden and the United Kingdom have the best conditions for mHealth companies to be successful in the EU. They took [...]