Monthly Archives: May 2015

Healthcare Updates: Analysis of Doctor Reviews Shows Customer Service Trumps Expertise

For physicians and medical professionals, customer service now trumps medical expertise, according to analysis of one thousand recent doctor reviews from Vitals, an organization that helps connect consumers with healthcare practitioners. In a Vitals press release about the analysis conducted, it explains the importance of a good first impression for medical and healthcare practitioners. While [...]

Healthcare Marketing Insights: Making Your Medical Practice Stand Out

One of the most important steps a physician can take to maintain and grow a successful practice is investing in marketing. Physicians who need help in the marketing department can turn to programs such as our JumpStart Marketing Program to help determine what marketing activities would yield the greatest ROI for their practice. Here are [...]

Four Content Marketing Trends for Healthcare Professionals in 2015

Today everyone makes and shares news. This is why creating and sharing content is so important. Simply having content on various platforms does not mean that people can find your content and read it. It’s essential to not only create content that people want to read, but to share, distribute and leverage the content in [...]

Physician Review Websites: Tips on Responding to Criticism

Online reviews have become a major factor in determining which restaurants we eat at and which leisure activities we participate in, but now this trend is even helping patients decide which physicians to visit. Websites such as Yelp and Google have given rise to a new generation of websites such as ZocDoc, HealthGrades, and UCompareHealthCare, [...]