Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for May, 2014

Five Things Startups Should Expect From Their PR Firms

Blog courtesy of Bridge Global Strategies Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a […]

Content Marketing Insights for Healthcare, Insurance, and Technology Companies

Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On […]

2014 Pew Research Report Signifies Changes for News and PR

CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t […]

B2B Website Conversion Tips for 2014

Are you having difficulty getting more people to fully view your website? If so, take note of these tips we found in a recent Business 2 Community article entitled, “Use […]

Healthcare PR and Marketing Tips: Showcasing Physicians on Your Website

If you’re looking to highlight your institution and gain more referrals, you’ll need to showcase the doctors that work at your hospital. We recently read a Ragan’s Health Care Communication […]

Healthcare PR and Marketing Tips: Optimizing Your Mobile Email Campaign

With our society’s attention spans continuing to decrease, it is becoming harder and harder to capture an audience’s attention. Not only are attention spans getting shorter every year, we’re bombarded […]

Healthcare PR and Marketing: Tips for Physicians using YouTube

Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and […]

4 Ways to Create and Repurpose Videos on Your Blog

Our final posting in this four-part series on video marketing outlines tips on creating and repurposing videos for use on a blog. Creating compelling content is no easy task for […]

Video Marketing: Tips for Leveraging Videos on Social Media

The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels.  Numerous social networking sites allow you to display videos and […]

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