Where should you spend your marketing dollars this year to get the greatest impact? Getting media coverage? Upgrading your website? E-mail marketing campaigns? Start a blog? Newsletters? Sales materials? Or, forget all of these tactics and just join Twitter and Facebook?

Through SPR’s research and application to B2B communications, we’ve discovered that the secret of impactful, cost-effective marketing today is leveraging PR content in multiple channels—including online. Read the full article How to Best Invest Your Marketing Dollars in 2010.

For this and more public relations tips visit us at Scott Public Relations.