Slowly but surely, healthcare organizations are climbing onboard and using social media sites, in particular, LinkedIn. If you have yet to climb onboard sites such as LinkedIn and still don’t believe that social media channels are useful for business, we’ve found a LinkedIn infographic which may change your mind. Healthcare organizations need to be on [...]
It’s official – news consumption via mobile media now surpasses desktop computers and newspapers, according to research by the Reynolds Journalism Institute (RJI). Here at Scott Public Relations, we’ve taken to referring to mobile phones as “the computer in your pocket.” The rise of the mobile phone as “the” communication device today has spurred the [...]
It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn't get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms [...]
Healthcare PR and marketing professionals rely on varied methods to promote, publicize, and push out newsworthy topics, companies and events, but let’s not forget about one substantial and influential marketing tactic: word of mouth marketing. Word of mouth can be as effective as a million dollar publicity campaign. For many medical practices today, their main [...]
PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job they do in marketing for and to their members – outstanding blogs, stellar websites, and smart social media marketing. We’ve featured the company in our [...]
Henry Ford is supposed to have said about market research, "If I had asked the public what they wanted they would have said, faster horses." Ford, of course, invented the Model T and revolutionized transportation. I was reminded of this quote at a recent conference I attended, in which many lamentations were voiced about the time [...]
Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]
Any family that has ever celebrated the birth of a child in a delivery room owes a debt to the pioneers at The Women’s Hospital at Saddleback Memorial Medical Center. Twenty-five years ago this year, this world-class facility opened its doors, becoming one of the first hospitals in the nation to offer suites where labor, [...]
For any business to be successful, effective communication is key. As a boutique PR firm that specializes in healthcare PR and marketing, we’re aware of how important effective communication is for patient care and patient satisfaction as well as the day-to-day operations of a healthcare practice. We’re regular readers of Physicians Practice, a publication dedicated [...]
Instagram, an online photo-sharing, video-sharing and social networking service (150 million users) is getting a lot of attention from B2B brands who are now considering this online platform as a potential communication channel. Scott Public Relations recognizes that videos play a crucial part in a successful online strategy for healthcare PR and marketing campaigns and [...]
