Slowly but surely, healthcare organizations are climbing onboard and using social media sites, in particular, LinkedIn. If you have yet to climb onboard sites such as LinkedIn and still don’t believe that social media channels are useful for business, we’ve found a LinkedIn infographic which may change your mind. Healthcare organizations need to be on social media sites in order to reach/engage/converse with customers, patients, and peers. If you are not online and communicating on social media sites, you may be missing out on countless opportunities to increase your company’s visibility.

If you’re not on LinkedIn because you think of Facebook exclusively when you hear the term “social media”, you should take a closer look at what LinkedIn can offer. LinkedIn is primarily a professional networking site and it’s a great medium for businesses to engage with prospects, so getting your name out there is crucial.

Below are some important metrics to consider. Feel free to share this blog with any healthcare professionals you think need a nudge in the direction of social media adoption.

Why your organization should be on LinkedIn:

  • Total number of LinkedIn users: 238 million
  • Percentage of users that check LinkedIn daily: 27%
  • Total number of business pages: 3 million
  • Total number of LinkedIn groups: 1.5 million
  • Percentage of visits via mobile: 27%

Note: Infographic created by Wishpond

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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