Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The Hidden Costs of In-House PR
Bridge Global Strategies’ blog “The Hidden Costs of In-House PR” echoes what I’ve been saying for years. In this blog, Lucy Siegel highlights some of the hidden costs of hiring an in-house PR person and [...]
4 Ways to use Video to Market Your Business Online
With news print declining and more and more news content moving online, it’s no surprise that online video is becoming more and more popular these days. So how can you use video to market your [...]
The Secret to Going “Glocal”
One of this year’s most interesting movie characters is Anna Kendrick as Natalie, George Clooney’s hotshot but clueless MBA mentee in “Up in the Air.” “Glocal” means “local” and “global” simultaneously. At first hearing, it’s [...]
New Year, Old Year – We’re Still Wondering How To Measure PR
In any discussion with prospective clients, the question that is sure to come up is ‘How do you measure what you do?” Once upon a time, it was all about media relations and how the [...]
Healthcare Technology PR Expert, Tim Rowan on “The Healing of America”
Tim Rowan, editor of Home Care Technology Report, is a long-time home health consultant, host of the provocative Home Health Survivor video series and the mind behind the new site The Visible Home Care Technology [...]
Does social media have value for B2B companies?
“Should we be on Facebook? Twitter? Should we have a blog? If so, how do we start? How do we manage our social media presence? Or is it all just a waste of time?” Coast [...]