One of this year’s most interesting movie characters is Anna Kendrick as Natalie, George Clooney’s hotshot but clueless MBA mentee in “Up in the Air.”

“Glocal” means “local” and “global” simultaneously.

At first hearing, it’s humorous. But after some reflection – well, Natalie may be right. Perhaps most companies today do need both a local and a global perspective. And if that is true, then they require a communication strategy that addresses both audiences. What is the best resource for this multi-level PR initiative?

Bulldog Reporter’s Daily Dog article, “Small Firm, Big Advantage: Hiring Large Firms for “Glocal” PR Rife with Drawbacks” brings some compelling reasons why boutique PR firms are the superior choice for this complex task.

Our involvement in PRBI (Public Relations Boutiques International) has already convinced us of the power of small, focused PR firms that create alliances based on the needs of their clients. Read author Kevin Wolf’s view about how to avoid missteps in selecting “glocal” partners.

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