Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Is your website ready for the Gen Y generation?
It might surprise some to learn that twenty somethings are taking an interest in benefits that can protect them financially—more so now, than in previous years. This is the finding from a recent Harris Interactive [...]
“Are You a Wallflower at the B2B Social Media Party?”
Scott Public Relations shows B2B companies why—and how—to take advantage of social media. Scott Public Relations, specialists in healthcare, insurance and technology PR, announced the publication of its newest white paper, “Are You a Wallflower [...]
Top Issues Facing Healthcare Leaders in 2011
In a year that promises to be very challenging for the healthcare industry, health information technology spending tops the list, according to a survey released by PricewaterhouseCoopers. In addition to ongoing cost pressures and new [...]
5 Key Facts about PR in the U.S.
Public Relations in the U.S. is very different than it is in Europe. Here are 5 things to consider about public relations in the U.S., courtesy of Lucy Siegel of Bridge Global Strategies. 5 Key [...]
“The Seven Steps to Thought Leadership”
We posted it here first and now Joy Scott’s white paper “The Seven Steps to Thought Leadership” has been posted on The Association for Convention Sales and Marketing Executives’ website. To download and read from [...]
10 “Must Haves” from Your PR Agency
Ever wonder what you should look for when you hire a PR Agency? Here is a quick check list from Lucy Siegel of Bridge Global Strategies. Here are 10 expectations you should have from any [...]