Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Earned Media Benefits for B2B Companies
Do you know the difference between online earned media and online paid media? Social media expert, Kipp Bodnar, publisher of SocialMediaB2B.com, does. With earned social media, you have no control, but for online paid media, [...]
Facebook: Should your company even be on it?
These days, it seems as though everyone has either created a Facebook page or is planning one. And, why not? The siren lure can be irresistible. Reach your consumers. Turn them into fans. Convince them [...]
Members of Expanding PR Boutiques International to Gather in Washington, D.C.
Social Media and Technology Are the Focus of the Annual Meeting for Leaders of Fast-Growing Worldwide Agency Network Public relations agency executives, from across the globe will convene in Washington, D.C. April 15-17, 2011 for [...]
Public Relations Boutiques International Adds New Firms, Looks to Strong 2011
Focus in year ahead will be on continued collaboration, growth in capabilities The worldwide collaborative network of PR firms, Public Relations Boutiques International™ (PRBI), has added four new member firms, growing its network to 31 [...]
Ad and PR Agencies Tackle Social Media Differently
In this blog by Lucy Siegel of Bridge Global Strategies, she explains the different approaches to social media taken by Advertising/Marketing vs. Public Relations. The public relations agency industry in the U.S. has fared better [...]
Boutique Public Relations Agencies Lead the Way in Today’s Market
Bigger isn’t better when searching for the right public relations agency for your business, according to a recent survey. Smaller, focused boutique public relations firms can deliver the effective results your company needs to reach [...]