By Lucy Siegel, Bridge Global Strategies The biggest objection to the new federal health insurance plan is its requirement that everyone buy health insurance. A poor job has been done of explaining why this is true. This basic educational task should have been better addressed through public relations by the Obama administration. One could also [...]
Our fellow PRBI member Lucy Siegel had the opportunity to meet Mike Wallace in the spring of 2005. We’re sharing her story below... In May, 2005, I had the pleasure of sitting in the audience when Mike Wallace took the podium as keynote speaker at the annual “Big Apple” awards celebration of the Public Relations [...]
Videos have the power to deliver clear and concise messages in a format that is engaging and easy for people to share. Executives in business-to-business firms can master the techniques for creating videos for business success in a free webinar that is now available to view at any time. Scott Public Relations, specialists in healthcare, [...]
With the first Baby Boomers entering retirement last year, you might have envisioned them spending long days relaxing instead of starting a new healthy living routine. But this vibrant group of 48 to 66 year olds represents a huge demographic (26 percent of the U.S. population!) for the healthcare industry, and they are proving they [...]
As online media continues to grow and change how we get information, the way we measure PR is changing too. The worth of a PR plan used to be gauged based on how many clips were published and how many people may have seen them. During a 2010 conference, about 200 measurement specialists threw out [...]
This week, we’re sharing a blog by Alexandra Huebner of Bridge Global Strategies Social Media’s Growth and Influence in Marketing and PR; Its Impact on the World and People’s Lives Social media has become the 21st century’s fastest growing means of communication. On September 22, 2011 the whole world was interested in the f8 conference [...]
The advent of social media has changed all aspects of business marketing and public relations. Social media not only changes the way we reach our audiences, but it also is a powerful tool to inspire social change. Jennifer Aaker and Andy Smith, authors of “The Dragonfly Effect,” know how to harness social media to promote [...]
This week we are sharing fellow PRBI member Lucy Siegel’s blog on social media growth... In a provocative article on Entrepreneur magazine’s blog recently, columnist Mikal Belicove, a social media specialist, reported there is now research showing that big companies are less social media conscious than small companies. Why are big companies less social media [...]
With the fairly recent move to online formats and social media as the primary source of information about an organization, it is hard to determine what will help target audiences sift through all of the digital media clutter and maximize an organization’s visibility. For business-to-business companies, LinkedIn’s professional platform offers the ability to connect with [...]
February is prime skiing and snowboarding season. The holidays are behind us and, according to Punxsutawney Phil, we have six more weeks of winter and snow. But before you head to the mountains, you might want to do some conditioning to prepare those muscles for the work ahead. Mary Gannon, PT, M.P.A., the executive director [...]
