Lucy Siegel, Bridge Global Strategies We’ve all been there: despite training and practice, the CEO blows a good media coverage opportunity by saying the wrong thing to a reporter, and neglects to say what should have been said to communicate the company’s key messages. We all want to see the best possible media portrayal of [...]
We frequently get questions about why businesses should participate in social media. One reason is the impact of social media in doing a successful media relations program to connect, engage, and comment. A resource called Muck Rack is one that has been useful to find journalists on Twitter that matter to you. Their tagline: “By [...]
Here at Scott Public Relations we strongly believe that knowledge is power, and social media is quickly becoming the prominent method of sharing that knowledge with others so today we’re sharing a blog post from fellow PRBI member Bridge Global Strategies, based in New York City. Four Lessons in Social Media from the Olympics Bridge [...]
This week Scott Public Relations is sharing a blog from fellow PRBI member WordWrite Communications. In this week’s blog Paul Furiga, founder and CEO of WordWrite Communications in Pittsburgh, delves into the world of online social media and how companies can maximize the online experience to produce optimal business results. LinkedIn isn’t just an online [...]
By now, everyone understands the impact social media can have on increasing a client’s visibility among key demographics. These platforms have become an integral part of our PR and marketing initiatives for healthcare, insurance, technology or other industry firms, and oftentimes the key to a successful PR campaign. Although underutilized and often overlooked, LinkedIn has [...]
with advice from Mitch Kaye, PT Many women (and some men) are slaves to fashion, as they say. But are your clothes dangerous to your health? Mitch Kaye, PT, PTPN’s Director of Quality Assurance, says that many types of clothing, footwear, and even accessories can be harmful for you. Women have been wearing high heels [...]
Finding the right public relations firm is a vital part of any business strategy. The agency must not only understand your business, they must also understand the media and audience you are trying to reach. Any good PR firm will know the best media approaches, be able to react in a crisis and position you [...]
Flexibility isn’t just about touching one’s toes or doing the splits. In actuality, flexibility is simply the amount of movement available at each joint. Flexibility is important to staying healthy and avoiding pain and injury. According to Laureen DuBeau (a Master Instructor Trainer and Communications Director for STOTT PILATES®, one of Physiquality’s partner programs), our [...]
By Lucy Siegel, Bridge Global Strategies It had to happen. Computer scientists have just come up with a way to predict before publication whether or not a news story has the potential to create buzz. MIT bloggers wrote on a “Physics arXiv Blog” post this week that computer scientists at HP’s lab in Palo Alto, [...]
By Lucy Siegel, Bridge Global Strategies Lord knows, start-ups have plenty of disadvantages (never enough money, limited staff to do all that needs to be done and low visibility compared to established competitors, to name just a few). However, there’s no point in looking at a half-empty cup when there is, after all, still half [...]
